Water
is a giver of life. Without it, flowers will wilt and human will not
survive. On the surface level, the skin
surface, sustaining hydration at optimal level is the first requirement of our
skin’s well-being in order to keep age markers at bay. A hydrated skin aids in
the preservation of its intrinsic and perfunctory functions of protection by intensifying
elasticity, suppleness, and plasticity.
After all, water makes up 70% of the skin and 65% of the epidermis.
The
launch of the new Force Vitale Aqua-Vitale Cream 24 marks the dawn of a new
path to skin hydration with the recent research on Salicornia herbacea, a hardy
costal plant. Research reveals that Salicornia herbacea is able to stimulate
the synthesis of natural moisturizing factors to ensure that water is not only
drawn to the skin, but remains there.
*Note:
The role of NMF (Natural Moisturizing Factor) was first introduced by Swiss
line in 1989 with the Filaggrin Defence System
Swiss
line has boosted the efficacy of the Force Vitale Aqua-Vitale Cream 24 with
botanical extracts, nutrients, vitamins and antioxidants; in an orchestrated
action to moisturize, nourish, tone and deliver the ultimate comfort to the
skin. The skin will find this deeply moisturizing cream with soft-touch texture
an indulgence.
The
Aqua-Vitale Cream 24 joins the Aqua-Vitale Serum 24 in the Swiss line Force
Vitale range for a complete cream and serum regimen. The Aqua-Vitale Serum 24
is an intensive moisture surge to comfort the skin and to kick-start a
revitalization process.
The
Force Vitale Aqua-Vitale Cream 24 is a 24-hour drench of hydration and
nourishment for the skin, thanks to the action-packed power of the Aqua-Vitale
24 Complex and the Alpine Bio Extracts.
Aqua-Vitale
24 Complex
The Aqua-Vitale 24
complex is an active derived from 24 different nutrients, including water
binding agents, anti-fatigue plant extracts, energy and oxygen boosters,
vitamins, trace elements, and anti-oxidants among them. They are added for
their ability to promote healthy, rejuvenated and hydrated skin. The
complex performs three main activities on the skin – Hydration, Boosting Energy
and Radiance and delivering Antioxidant function.
Hydration – Owning to
a recent research on Salicornia herbacea (a hardy costal plant), Swiss line
scientists have created an entirely new approach to skin hydration. The plant
was found to have adapted to soil with very high salt content by developing
water and ammonium ion transporters. Swiss line scientists have leveraged on
the transporting ability of the plant to not only support the natural
moisturizing factor action but also counteract the loss of urea levels in the
skin, which they have termed TEUL (Trans Epidermal UREA Loss).
Boosting Energy and
Radiance – An extract obtained from the bark of the South American Chilean tree
helps to lighten and even out skin complexion by preventing the activation of
tyrosinase, the enzyme responsible for the synthesis of melanin. The extract, combined with stabilized vitamins
A, C and PP, helps to improve the texture and smoothness of the skin, thereby
maintaining an overall look of healthy skin while zinc, copper and magnesium
help to stimulate cellular metabolism.
Antioxidants –
Powerful antioxidants that work on a 24-hour cycle are incorporated into the
product to fight free radicals during our waking hours and scavenge oxidants
during our sleep repair hours. It includes rice and pomegranate extracts which
boost antioxidant and skin protection action. The rice extract delivers strong
moisturizing properties and sun-damage protection. Pomegranate extract acts to remarkably reduce
oxidative stress on the cellular level (DNA protection). A good dose of vitamin E is added to improve
skin resilience and prevent damage caused by radiation.
Alpine Bio Extracts
The Force Vitale
Aqua-Vitale Cream 24 contains a bouquet of concentrated organically grown Swiss
Alpine plants; edelweiss, daisy flower, yellow gentian and coltsfoot. These provide antioxidant, re-mineralizing,
purifying and brightening properties.
Edelweiss Extract -
Edelweiss has antioxidant and DNA protective properties. It also delivers
anti-inflammatory effect. This plant develops strong protective metabolites as
it grows at high altitudes and has developed a resistance to strong UV rays.
Daisy Flower Extract -
Daisy flowers help to fight pigmentation disorders and dull complexion,
ensuring an even skin tone. They
influence the biochemical pathways involved in melanin darkening, owing to
their bio-available polyphenols (powerful plant antioxidants) and their
reduction of tyrosinase expression.
Yellow
Gentian Extract – Yellow Gentian is renowned for its moisturizing, softening
and soothing virtues. Gentian also contains purifying, toning and astringent
properties, as well as remineralizing and antioxidant actions.
Coltsfoot
Extract – Coltsfoot is used for its moisturizing, regenerative and soothing
properties. It also contains purifying,
exfoliative and astringent properties owing to its organic acids and tannins.
Application
The Force Vitale Aqua-Vitale Cream 24 can be applied
day and night, over the face and neck.
It may be used after FV Aqua-Vitale Serum 24 for best results. The Swiss line Force Vitale Aqua-Vitale Cream 24 is retailed in a 50ml jar at RM498. The Swiss line Force
Vitale Aqua-Vitale Serum 24 can be purchase in 30ml acrylic pump bottle at RM538.
Swiss
line products are available at over 50 Cheerful Beautique member beauty salons
nationwide, including Energy Day Spa at Great Eastern Mall (Ampang) and Damai
Sari (Mont’Kiara). For the full list of Beautique member locations, logon to www.cheerful.com.my.
About Force Vitale
Swiss line launched
the Force Vitale collection in the year 2000. The collection is an exquisite
range of products inspired by the Alpine ecosystem. It combines potent
botanical extracts with proven efficacy together with powerful natural
antioxidants to visibly smooth, moisturize and protect the skin against the
signs of premature aging.
About Swiss line
Swiss line,
a revolutionary, anti-aging Swiss skincare brand with both a consumer and
professional range, combines a proud heritage in the field of cellular therapy,
a paramedical approach to beauty and a penchant for innovation. Behind the Swiss line name lies a heritage of the
highest standards in cosmetic treatment.
Swiss line has established its global anti-aging science and product
strength in the market with star lines of products such as the CELL SHOCK
range;
the CELL SHOCK WHITE range; the FORCE VITALE range; the WATER SHOCK range and
the AGELESS PURITY range.
Swiss line is founded by Prince Michael Massalsky in
Switzerland more than 20 years ago. Extensive, ongoing research
involving top Swiss skincare specialists leads to the advanced formulas based
on botanical ingredients. Rigorous product development and formulation
techniques guarantee that only those products delivering remarkable immediate
and medium-term results carry the Swiss line name.
All Swiss line by Dermalab products are developed and
manufactured in Switzerland in accordance with the highest Swiss quality
standards. All treatment products are dermatologically and safety tested, non
comedogenic (do not block pores or cause acne) and screened for potential
sensitizers and irritants. For more information on Swiss line, log on to
www.swissline-cosmetics.com
About Cheerful Beauteepro
Cheerful Beauteepro was established in 1983 as the marketing division
for the Cheerful Group trading company supplying cosmetic products and beauty
equipment. Operations in Malaysia first started in Kuala Lumpur in 1988. Within
a year, business flourished and another branch in Singapore was established.
Today, Cheerful Beauteepro has a partnership of more than 100 Beautique Members
(Beauty Centres) nationwide with expansion plans in the future. Cheerful
Beauteepro is the sole distributor of Swiss line products in Malaysia. The
company has also established a successful marketing and distribution line for
Carole Franck, Dr. Rimpler, and Isabelle Lancray beauty products.
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