When
the temperature outside is a sweltering 40°C, taking a bite into a frozen creamy coffee with a
crunchy cone sounds cool to you?Malaysian coffee lovers are in for a sensual treat
as Nestlé®Ice Cream introduces its all-new coffee ice cream flavour; Nestlé® DRUMSTICK®Caffè
de Caramel!
Thank God I made it to the event at the very last minute decision and to be among the early birds to try out the new Nestlé® DRUMSTICK®Caffè de Caramel, as the day before when Chin Yee asked if I'm coming for the event I was not keen to go due to the Publika location with its no parking space problem. After I rounded a few rounds and waited for about 30 minutes, I asked the security guard to help me find one parking space after sharing my frustration to him. He got me a parking space immediately and I arrived for the event punctually. On my way back home, I saw him again at the entrance when he called me and I thanked him many many times for his earnest help.
Coffee flavour, made from the finest brew of Robusta
and Arabica coffee beans drizzled in decadent Italian salted caramel sauce, its
artisanal taste and aroma would delight even the strictest of connoisseurs. With
roasted almond nuts from California, it offers maximum crunch in every bite
before trailing down the chocolate sauce swirl and chocolate nugget to the
crunchy tip of the cone.
“We Malaysians really love our coffee and Nestlé®Ice
Cream is excited to treat our consumers to this interesting new flavour that is
roasted, brewed and frozen to perfection,” said Ms. Yit Woon Lai, Business
Executive Manager of Ice Cream Business Unit, Nestlé® (Malaysia)
Berhad.
“More than just anotherice cream treat, we believe
that its combination of premium ingredients enhance the taste & textures that
will offer a truly unique and multi-sensory experience for the palette,” she
added. Rambo used to buy me a big tub of the Nestlé® Strawberries Ice Cream to enjoy as midnight snacks for TV time enjoyment but they discontinue it already. Makes me kinda sad as I super duper loving that esp. and I must consume the same one all the time to fulfil my fussy, choosy tastebud kinda girl.
Coffee craze has taken Malaysia by storm in the
past few years, spawning both local and international franchises that has
resulted in a plethora of coffee food, drinks and desserts. According to Yit,
it presented a unique opportunity for Nestlé®Ice Cream to innovate
and to bring continuous excitement to their consumers.
“There has never been a more exhilarating time for Nestlé®
Ice Cream, while there are already so many coffee products in the market, we
saw the potential appeal for an alternative frozen format amongst Malaysian
youths who are always game for something new, edgy, and exciting. We strongly
believe Nestlé® DRUMSTICK®Caffè
de Caramel will be an instant hit,” she concluded.
Look out for the activities of the newly revealed Nestlé®DRUMSTICK®
Caffè de Caramel. This include
digital campaigns featuring a webfilm on YouTube and Facebook. To further
strengthen this campaign, a fun and engaging roadshow will take place at
universities too as a special promotion will be carried out at Petrol Marts across
Peninsular Malaysia to introduce Malaysians to the all-newNestlé®DRUMSTICK®
Caffè de Caramel.
 |
| Lucky Draw iPod Nano for Media members, thanks to Mr.Khoo and Ms.Yit. I really appreciates it! |
Nestlé®
DRUMSTICK®Caffè de Caramelis
made available in stores nationwideat the price
of RM2.90. For more
information on Nestlé®, you can visit Nestlé®’s website at www.nestle.com.my or Nestlé® Malaysia’s Facebook page at www.facebook.com/Nestle.Malaysia.
 |
| Lucky Draw for Trade members, winners from 7 Eleven, Mydin & Petron. |
About Nestlé Ice Cream
Nestlé is the
largest ice cream manufacturer in Malaysia.
Nestlé Ice Cream manufactures and markets a spectrum of ice cream brands such
as;
NESTLÉ MAT KOOL®: The most popular kids range ice cream in Malaysia made
from the safest and highest quality ingredients and consists of a variety
of refreshing, cool and awesome flavours.
NESTLÉ DRUMSTICK®: The cone range
that comes in multiple flavours and inclusions, offering different taste and
texture in a crunchy cone.
NESTLÉ LA CREMERIA®: The premium
ice cream range featuring rich creamy taste, smooth texture and delicious
inclusions to satisfy sweet cravings.
NESTLÉ BLUE TUB 1.5L®: This classic
ice cream range is the perfect choice for sharing special family moments with.
About Nestlé Malaysia
Nestlé, the world’s largest food and
beverage manufacturer and a leader in Nutrition, Health and Wellness, is
headquartered in Switzerland. Since 1866, Nestlé has been committed to
providing high quality, tasty, safe and nutritious products to their consumers,
in line with their promise of Good Food, Good Life. Nourishing Malaysians since
1912, Nestlé has earned the trust of their consumers through their quality brands
and products, as well as their commitment to improve the lives of the communities
in which they operate. At Nestlé, their consumers are at the heart of everything they do. They aim to delight their consumers by offering the best quality products;
staying true to their Swiss roots while maintaining the Halal excellence and
integrity. To learn more about how they have been nourishing Malaysians for over
a century, you can visit www.nestle.com.my
or their Facebook page at http://www.facebook.com/NestleMalaysia
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