ROHTO® Cool Eye Drops For Beautiful Eyes

From health and wellness to skin care and make up, looking good is an effort in which we often spend most of our time to pull the perfect look-of-the-day. But, do we put in the same effort in making ourselves feel good at the same time? Supposed I'm not keen to go as I'm very busy usually on weekends but I was glad I came for this event also because when I shared this fantastic cooling eye drops with Rambo, he told me it's very famous in Japan. Not only it managed to make my eyes feeling cooling and refreshing when I drop it into my eyes, I can see things more clearly, effortlessly. Those small, tiny letters on this crystal clear Rohto®Cool Eye Drops also I can see easily. I got so stoked by the cooling sensation, I started to get myself addicted to it by dropping it all the time. Haha...I'm a super duper fan when it comes to cooling feeling kinda products, a superb health and wellness Japanese product that I dare to admit that I'm addicted to using it everyday now! 

At my age of 40, I'm very blessed to have good eyesight till today being able to enjoy watching many lovely sceneries or reading without wearing any glasses. All this time, I'm very 'Zi Zhung' taking good care of my eyes that kinda girl since I was little. When my eyes got itchy or sensitive a bit, I'll use Cellfood water or eye drop to spray on my eyes to clear any dust, impurities and sensitivity far, far away from me. The rest like Rambo and my family members, they often got beaten by the serious red eyes issue, broken capillaries and needed to be treated for specialists' cases. And I always rushed them to get eye specialist treatment asap, not to take it for granted as the soul condition of our precious eyes are one of our most amazing organ we need to treasure and gently care fully 100% for the rest of our lives.

In this digitally-inclined era, people spend long hours in front of computers, laptops, TVs and mobile devices which eventually lead to strained and dry-eyes. Not only the growing reliance on digital devices strains our eyes, eye irritation also stems from environmental irritants like smoke, dust, haze and air condition which further contribute to more conditions ranging from simple to complex. Hence, you may want to consider finding ways to give your weary eyes a break, or simply instil a few droplets of Rohto® eye drops to effectively retain moisture as well as to provide soothing relief for dry, irritated eyes.

When it comes to vision health, eye drops play a huge role for healthier and refreshing comfort through the day.Introduced by Rohto®,the number-one global eye care brand¹, Rohto®Cool Eye Drops comes with a unique cooling formula that provides you with an instant cooling sensation which soon fades to be replaced by a totally refreshing feeling for your eyes. Unlike other variants of eye drops that are available off-the-shelf, the cooling formula aids in producing more natural tears that help to soothe your eyes and reduce eye fatigue by increasing perceived image clarity.

“At Rohto®, we believe that developing a daily eye care routine is essential for everyone, especially in the technology-driven society whereby we are always on-the-go, with long hours in front of computers, TVs and mobile devices, and other environmental irritants, contributing to more incidents of eye fatigue. We constantly drive to deliver the best to our customers. In this case, we are really excited to introduce Rohto® Cool Eye Drops to the Malaysian market. With its unique cooling relief properties, the eye drop is an effective solution and the perfect addition to your daily eye care regime,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum.

Rohto® ensures consistent safety and quality through strong governance and compliance to applicable regulations and standards. Rohto®Cool Eye Drops and other variants are carefully formulated by eye care specialists in full compliance with FDA’s over-the counter Ophthalmic Drug Products Monograph, manufactured under Goods Manufacturing Practices (GMP) and ISO 13485 standard guidelines to ensure the product is safe and effective for minor eye irritations or dryness.

Each ingredient is filtered and sterilized, from the bottle to the cap and nozzle through gamma sterilization or electron beam sterilization. The process from filling to packing is fully automated and conducted by machines to ensure complete product hygiene. It uses HEPA (High-Efficiency Particulate Air) filter for air-conditioning during the manufacturing process, under a controlled environment (ISO 14644 Grade A) whereby the classification of the air cleanliness in the surrounding vicinity is at the highest standard of safety and quality.

The Rohto®Cool Eye Drop is priced at RM16.90 (inclusive of GST) per bottle and available in leading pharmacies and hypermarkets nationwide. The eye drops are conveniently packaged in an innovative, transparent, slim and sleek bottle that has a non-squirting, single-drop dispenser said to be the only packaging of its kind in the market. Formulated to be contact lens-friendly, the eye drops are compatible with or without contact lenses. For more information, you can visit www.rohtoeyedrops.com.my. Try it, you'll love it for sure!

About ROHTO®

Rohto Pharmaceutical Co., Ltd has been producing and marketing eye drops for over 100 years. Rohto® is the number 1 brand of eye drop in the world and has been number 1 in Japan for the past 40 years. Rohto Cooling Eye Drops launched in the United States in 2001.

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. The headquarters is in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan. Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum: LipIce, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Deep Heating Rub, Botanics.