Sunday, November 2, 2014

Go Play With Your Hair – DOVE Takes Care Of The Damages

An innate desire for beautiful hair, often fuelled by complex cultural forces, has led to “damaged” now being the most normal hair state in the world. That’s the finding from a new beauty report from Dove Hair which reveals eight of ten women now have damaged hair. The report delivers unprecedented global insights into the prevalence of hair damage, and reveals the factors driving this modern day beauty epidemic. 

Women love styling their hair but are also aware of the damage that their styling routine can cause. Blow drying, curling, straightening, colouring, ombrē, or highlights, when it comes to hairstyles, there are so many to choose from. As much as women would love to sport a new hairstyle every now and then, they know that constantly changing looks will cause their tresses to suffer in the long run and cause damage. Hair damage is caused by a combination of chemical treatments, styling routines and environmental factors. 

The study also reveals that the emotional impact of hair damage is almost as widespread and considerably profound.  Women attribute a range of negative emotions as a result of their damaged hair - a state of mind Dove hopes to influence.

 “Hair damage is something most women worry about. It impacts their confidence and makes them feel less beautiful. Dove believes women should feel free to go play with their hair without fear of damage, and so on behalf of the billions of women experiencing hair damage, Dove wants them to know that they are not alone, that ‘damaged hair’ is the new normal, and that there is in fact a solution to the problem. Dove is committed to helping women feel good about their hair, and does so by developing products that really work,”said by Heng Hui Ling, Brand Manager for Dove Hair, Unilever (Malaysia) Holdings Sdn. Bhd.

She added, “Looking good and having beautiful hair boosts a woman’s confidence, therefore, Dove is launching ‘Go Play with your Hair’ campaign. Dove wants women cast off the negative emotions they feel about hair damage and instead be adventurous and feel free to experiment with different hairstyles or continue their much-loved styling routines with the knowledge that Dove can help repair the damage.”

A digital survey done among 2,000 women in Malaysia revealed some interesting facts like 71% of women surveyed said that they often go out under the sun daily, 66% of women often blow dry their hair and 73% of women brush their hair when it’s wet.

Hair damages are not only caused by hair colouring or perming but everyday routines such as brushing, blow drying and exposure to UV rays. As wet hair is more fragile and susceptible to breakage, combing it when it’s still wet causes damage. Even while blow drying, it removes moisture from hair and the heat is also damaging the hair fibre. 

Most of us are outdoor for work purposes or leisure and the harmful UV rays from the sun may break down fine fibre particles of the hair and strip off its natural oil. Dove Intensive Repair works at a cellular level to fortify damaged hair.  The range with Keratin Repair Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making hair strong and resilient to damage. All the products in the range have a beautiful fragrance, luxurious texture and are designed to delight the senses as much as to work wonders on damaged hair.

All the products in the range have a beautiful fragrance, luxurious texture and are designed to delight the senses as much as to work wonders on damaged hair.

Sarah Abu Husin, Dove real woman shared, “I have natural small curls and with the nature of my job, I have to always walk under the hot sun and blow dry my hair for it to look presentable. The daily UV ray exposure and heat has caused damage to my hair with split ends and dull looking hair. Due to this, I never wanted to do anything to my hair as I’m afraid at further damage it might cause my hair. After being introduced with Dove Intense Repair, I should not worry about damages but play with my hair! This has boost my confidence as my hair has become trendy and a whole lot healthier looking too!”

In conjunction with the launch, Malaysian women can participate in the “Go Play with your Hair” campaign by logging on to Consists of five (5) Challenges as follows (names of Challenges and their respective hashtags) like; 
o    Play With Sunshine (#DoveChallenge1)
o    Play With Colours (#DoveChallenge2)
o    Play With Curls (#DoveChallenge3)
o    Play With Straight Strands (#DoveChallenge4)
o    Play With Styles (#DoveChallenge5)

     Upload a photo based on the challenge according to their choice and participant may submit multiple entries. Contest period from 17 October 2014 to 28 November 2014. The grand prize winner will stand a chance to win a trip to Boracay, Philippines worth RM4, 500 for 4 days and 3 nights based on the most creative hairstyle and the number of challenges joined.  There will also be 10 weekly winners who will be bringing back 6 in 1 Hair Styling Kit and Dove Intense Repair range worth RM100 each. So, go crazy and play with your hair – Dove will take care of the damage!

About Dove Intense Repair Therapy
Dove Intense Repair range nourishes hair with ingredients such as Keratin Repair Actives that penetrate deeply to help restore and strengthen hair, protecting it against future damage. Continuous care with the Dove Intense Repair Shampoo and Dove Intense Repair Conditioner will keep hair strong and the duo will also help give 97 per cent fewer split ends. Get beautiful, softer, smoother, shinier and stronger hair that is free from damage.

About Dove
In 1957 Dove launched its emblematic beauty bar, which remained its only product until, in 1995; it launched the Moisturizing Body Wash in the United States. After that, additional categories swiftly followed around the world: deodorants in 1997 and body lotions in 1998. In 1999, Dove was successfully launched in Japan. And in 2000, the Dove Hair Care launch took place in Taiwan, followed by an aggressive rollout. Dove exists today in over 80 countries and is one of the world’s biggest beauty brands. It has been built on a simple and enduring principle: make the consumer a real promise, and keep it consistently.

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