Saturday, June 18, 2016

Raya Ribena®’ Campaign With Celebrity Chef Anis Nabilah

Suntory Beverage & Food Malaysia (SBFM) today introduced the Ribena® Moments umbrella campaign, kicking off with the Saat-Saat Ramadan Ribena® theme. As part of the campaign, Ribena® is collaborating with Celebrity Chef Anis Nabilah to reinvent Malaysian favourites as exclusive food and beverage recipes featuring Ribena® as a key ingredient - perfect for Ramadan and Raya.

“Ribena®’s wholesome fruity goodness has been enjoyed by generations of Malaysians from all walks of life for more than 75 years. As a brand found in many homes, we wanted to add the Ribena® touch to the special moments in the lives of Malaysians, to turn them into Ribena® Moments. Just like how preferences in food and drink have changed over the years, Ribena® too is constantly evolving to meet the needs and changing tastes of Malaysian consumers. Consumers today care that their food and drinks are not just delicious, but also healthy and nutritious, so we believe that Ribena® - made purely from New Zealand blackcurrants, free from artificial colour and sweetener, can be a healthy and naturally delicious choice for turning special moments into Ribena® Moments,” said Lee Hon Tong, Regional General Manager, Suntory Beverage and Food Malaysia, Singapore, Hong Kong.

At the launch, held at Mydin Mall USJ, Lee was joined by Rodney Tan, SBFM’s Head of Marketing and Celebrity Chef Anis Nabilah. During the launch, Chef Anis Nabilah demonstrated the way to make lempeng kelapa and the Ribena® pomegranate drink, both of which were reimagined to include Ribena® among the ingredients. All the guests and children from Pertubuhan Rahoma Darul Fakir also joined the buka puasa session.

“The festive season is also often a time when Malaysians experiment with new recipes to complement the traditional favourites, so we decided to work with Celebrity Chef Anis Nabilah to reinvent favourites with a Ribena® touch. To share more Ribena® Moments with Malaysians from all walks of life, we are honoured to also have this opportunity to host our guests from Pertubuhan Rahoma Darul Fakir for buka puasa,” Lee added. In fact, I just told the media friends that I have spend my Buka Puasa 2015 with Anis's yummylicious Rendang Chicken and Muffin that is out of this world. She's one great Chef who is very sweet and nice too.

In total, Celebrity Chef Anis Nabilah has created eight exclusive recipes featuring Ribena® as the key ingredient, for the Saat-Saat Ramadan & Raya Ribena® campaign. Other than lempeng kelapa and the Ribena® pomegranate drink, the other recipes are apam kukus, Ribena® pineapple tart, Jaffa cakes, Ribena® blended drink with mango and pineapple, Ribena® rose and lemongrass drink, and the Ribena® asam boi and calamansi drink. All the recipes are available at .

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