L’OCCITANE Malaysia 10th Anniversary - French Savoir Faire

Mixing things up is hardly a foreign concept in Malaysia, this is after all a country of diverse ethnicities where Malay, Chinese and Indian live in a melting pot that is endlessly fascinating, something that L’OCCITANE, the leading French beauty company from Provence, is able to relate to quite easily with its varied and nature orientated take on how its beauty products are derived.

 10 KEY L’OCCITANE MALAYSIA’s milestones over the 10 years;

1.   The very first L’OCCITANE Boutique’s opening ceremony in KLCC, Kuala Lumpur. 

2.   In July 2006, L’OCCITANE Malaysia brought 3 press members to Provence, the home of the brand, for an exclusive Lavender Discovery. 

3.   In 2007, L’OCCITANE Malaysia branched out from Kuala Lumpur and opened its first outlet in Queensbay Mall, Penang; followed by the first L’OCCITANE Boutique in East Malaysia at The Spring, Kuching. Two other outstation outlets were opened later in Mahkota Parade, Melaka and Suria Sabah, Kota Kinabalu to bring Provencal lifestyle to more parts in Malaysia.

4.   In 2007, L’OCCITANE Malaysia re-launched its bestselling anti-ageing skincare collection, Immortelle Precious formulated by its signature everlasting flowers – Corsican Immortelle.

5.   2009 was an exciting year for L’OCCITANE Malaysia as we launched their first premium anti-ageing skincare product, Divine Cream.

6.   In line with L’OCCITANE’s CSR endeavors, the brand’s first local charity fundraising initiative was launched in 2009. A total of more than RM150,000 was successfully raised over the years and donated to the Malaysian Association for the Blind (MAB)to equip the association’s different projects to empower the visually impaired with knowledge. This noble effort has become L’OCCITANE Malaysia’s annual affair, where funds are raised each year to help the visually impaired. L’OCCITANE Malaysia was proudly be commended by Foundation France in year 2013 on its local efforts in helping the visually impaired. L’OCCITANE Malaysia takes pride in its efforts to help these people have a better, brighter future, and they are proud of the award as it encourages them to strive even harder.

7.   In 2010, in line with going green, L’OCCITANE Malaysia introduced its first eco-friendly green house concept Boutique in Mid Valley, Kuala Lumpur and eco-Refill packaging was also introduced to reduce the usage of plastic bottle.

8.   The first Melvita flagship boutique was opened in Suria KLCC end 2010. Melvita, L’OCCITANE’s sister brand, was founded by Mr. Bernard Chevilliat in 1983, and offers a wide selection of organic beauty care products developed and formulated in France, featuring bee products as its key ingredients. The grand opening was officiated by Mr. Chevilliat, the founder itself.

9. In 2012, L’OCCITANE Malaysia relaunched its popular hydrating skincare collection, Angelica. Selected members of the press were invited on an exclusive discovery trip to Salagon Garden, Provence.

10. Today, in 2014, L’OCCITANE Malaysia has rapidly expanded its wings over a short period of time. From one humble boutique in Suria KLCC to 18 boutiques nationwide, and from 10 staff to a team of over 150 dedicated employees, its success story continues to grow and flourish…

To start the celebration party, invited guests, local famous celebrities and members of the media were treated to a live band performance. The ever charming and bubbly celebrity emcee Jonathan Putra made it an afternoon to remember, kicking off with an opening dance number by So You Think You Can Dance Malaysia Season 2 winner Cecilia Yong, which was inspired by the Parisian way of life, love and unspoken passions. 

L’OCCITANE is fast gaining a reputation in Malaysia as the go-to purveyor of beauty and pampering essentials, a fact it drove home with a casual tete-a-tete with Nancy Ferriman, South East Asia General Manager of L’OCCITANE.

“We’re pleased with the strides we’ve made in Malaysia,” she surmised. “We understand that uncompromising premium products and a penchant for subtlety over flash is what have been our key driving initiatives every time a new range is conceptualised. We want our products to speak for themselves through the pleasure and radiant glow of the woman who uses L’OCCITANE in ways that shows that beauty is more than just skin deep.”

The spotlight then turned to the cake-cutting ceremony where the venue was filled with balloons, to the delight of all those in attendance. A lucky draw session also saw lucky ten invited guests walking away with L’OCCITANE hampers and goodies with the French-themed party receiving a rapturous reception from a fashionable crowd, clearly delighted by the jazz performance.

  

Those dreaming of a little pampering were not left out either as special activities such as hand massages left guests feeling reinvigorated and revived as they enjoyed themselves by experiencing firsthand the blissful effectiveness of L’OCCITANE’s best selling products.

Founded in 1976, L’OCCITANE is now a well-established and renowned international brand with presence in over 80 countries and with 1,899 stores worldwide. “The sun smiles on Provence,” quoted by founder Olivier Baussan. “Its warmth makes the soil generous and the people open-hearted. Its bright rays are reflected in the crafts, customs and traditions that have been handed down from generation to generation. The sun, the products of the soil and a love of nature are the essence of Provence. It is this essence that I want to share with the world. This is what inspired me to create L’OCCITANE.”   

For a brand already famous for a sumptuously eclectic mix of offerings to both genders – yes, the well-being of our male counterparts is not neglected – the celebration of L’OCCITANE’s 10^th year in Malaysia was a reinvigorating experience bar none.

   

And from the brand’s famed creamy shea butter collection to its soothing aromatherapy products, and even the precious scents from La Collection de Grasse, the brand has set the bar high for being not just a company focused on organic production methods, but also a socially-conscious one that ensures that product testing are never conducted on animals and Braille labelling allows accessibility for the visually impaired.