Thursday, January 22, 2015

GATSBY Hot Off The Dance Floor Enroute To The World Stage

Ode to two newly crowned dance Champs, Student Category Winner and Non-Student Category Winner in 2015’s most awaited GATSBY 7th Dance Competition, Malaysian Finals. Held on 10 January at the country’s first integrated green lifestyle transit mall, Nu Sentral Mall, the annual dance-off drew in a zealous crowd of supporters, VIPs, media guests, spectators as well as international transit travelers.

Compared to previous seasons, this year’s competition is not only limited to students but also non-student dance enthusiasts who wished to take a shot at fame and fortune. In the student category, Student Category Winner nailed the Champion title with his outstanding techniques, entertainment appeal, originality and personal styling to bag himself RM2,000 cash and GATSBY products, an all-expenses paid trip to participate in the Asia Grand Finals plus a cool STEEZ Audio System. 

Student Winner will carry with him the country’s hope of regaining the Grand GATSBY Award at the Asia Final, happening on 7th March 2015 in Tokyo. An extraordinary experience awaits the Malaysian Champ to soak up the limelight, while checking out what’s hot and what rocks in the most happening dance capital of Asia. 

Student Winner can also look forward to a brand new image makeover from GATSBY and the once-in-a-lifetime opportunity to flaunt it on a center stage broadcasted live via Ustream to worldwide audience. To add icing on the cake, the Asia Grand Final winner will be accorded the privilege to embark on a fully paid dance exchange tour to any one of the 9 participating countries and be inspired by the exciting rhythm of new Asia firsthand.

 This year’s panel of judges comprised Alex Poppin’ Rex, GATSBY Dance Competition 2009-2010 Champion, Jackson ‘Boogie J’, a celebrated dancer, musician and actor-entertainer who is also the owner of FreakZ Dance Academy, Dennis ‘ECX’ Yin, a talented member of the popular ECX dance group who has garnered countless awards in the local and international dance competitions, as well as FishBoy, Japanese celebrity dancer who is also a popular TV host for “DANCE@TV” with a myriad of international dance awards and accolades under his belt.

Alex Poppin’ Rex is undoubtedly a shining example of living one’s dream. By staying true to his passion and with sheer determination, all his efforts paid off at the GATSDY Asia Grand Final 2010. His years of experience saw him taking up the role now as a judge in this year’s GATSBY Dance Competition. Aspiring student dancers such as Alex are the reason why GATSBY Dance Competition was conceptualized – to provide a creative channel for student dancers to express themselves.

According to Mr Daniel Chin, President of Mandom (M) Sdn Bhd, exclusive distributors of GATSBY products in Malaysia, “Dance culture in this country is gaining wider acceptance. Parents are more optimistic nowadays to allow their children to enroll in dance classes, competitions and even build a career out of something their children feel passionate about. This is evident in the overwhelming response we received year after year – whether online entries or voting via GATSBY Facebook, participation is absolutely unbelievable for GATSBY Dance Competition.”

Touted as one of Asia’s biggest dance events created specially for youngsters who love to dance, the annual regional contest organized by GATSBY is open to Asian students from Hong Kong, Indonesia, Korea, Malaysia, Philippine, Singapore, Taiwan, Thailand and Japan. Since 2008 when the competition first kicked off internationally, the idea was to serve as an avenue for aspiring students to channel their creativity and passion through modern dance. 

About Mandom Corporation
Mandom Corporation is an Osaka-based manufacturer and distributor of hair care, skin care, perfumes, deodorants, and personal care products. Since 1927, Mandom has traditionally specialized in serving the men's personal care market, and is today one of Japan's leaders in that segment through its top-selling brand GATSBY. 

The new 2014 GATSBY products launched in Malaysia include GATSBY Hair Jam, GATSBY Anti Lock Spray, GATSBY Eau De Parfum, as well as GATSBY Styling Gel. For more information, check out or

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