EVERGREEN LOVE: MELVITA Bio-Excellence Naturalift Budding New Products 2015

AN INNOVATION FROM MELVITA - Inflamm-Ageing A Patented Bud Complex

To fight the effects of inflamm-ageing, MELVITA called on the vital forces of nature and explored the very heart of the native cells of buds, pulsating with life. Just one of these cells contains all the information required to reproduce the entire plant. By selecting and combining organic buds bursting with vitality, Melvita has developed a patented* complex that replenishes the skin and strengthens its natural defence mechanisms. *Patent pending in France.

Beech, pine, blackcurrant and raspberry plant extracts work together to strengthen the skin's natural defences and help it to resist oxidation.

INFLAMM-AGEING

The skin naturally contains a balance of pro-inflammatory elements (to remove waste) and anti-inflammatory elements (to limit their activity in accordance with the skin’s needs).

However, when cellular senescence occurs, this balance is disrupted. The stratum corneum becomes thinner. The epidermis takes longer to renew itself and becomes more permeable, making the skin more susceptible to environmental stresses and infections. At a deeper level, in the dermis, the skin begins to produce more pro-inflammatory mediators: it is in a state of inflammation.

It triggers an imbalance in the skin, the balance of inflammatory messengers is altered. This is called the “inflammatory cascade”, which;

• slows cellular metabolism, which is responsible for good skin vitality; the skin is more vulnerable to the effects of oxidative stress

• slows down the synthesis of lipids, which ensure the integrity of the intercellular cement and the hydrolipidic film; the skin’s barrier function is damaged,

• disrupts the balance of cell membranes; the skin is weakened

• degrades the dermal extracellular matrix; the skin loses its density and firmness.

Back in August 2014, MELVITA introduced its very first effective, and organic anti-ageing skincare range Bio-Excellence Naturalift – Youthful Day Cream, Youthful Night Cream and Youthful Eye Contour to smooth wrinkles, fine lines and redefine facial contours with exceptional ingredients derived from the precious 4 organic plant buds. Now in February 2015, the Bio-Excellence Naturalift range welcomes two new skincare products – Youthful Skin Extraordinary Water and Youthful Serum to make your organic anti-ageing skincare regime even more complete!

Step 1: TONE

Youthful Skin Extraordinary Water 100ml, RM98

This pre-care gel water visibly smoothes and firms. It prepares skin perfectly for the products that follow and leaves it soft, hydrated and plumped.

Step 2: TREAT

Youthful Serum 30ml, RM240

A light and fluid gel texture enriched with natural hyaluronic acid and rye extract, this serum both hydrates and helps restore elasticity.

Step 3: DAY/NIGHT MOISTURIZER

Youthful Day Cream 40ml, RM208

This formula offers the protective and firming action of the bud complex, to smooth wrinkles and fine lines. It also contains shea butter, to nourish the skin. The combination of rye, oat and hibiscus redefine facial contours.

Youthful Night Cream 40ml, RM225

The rich texture of this cream sinks gently into the skin, to nourish and moisturize throughout the night. In addition to the firming and protective action of the bud complex, which smoothes wrinkles and fine lines, this formula also contains nourishing shea butter, as well as evening primrose oil, known to help prevent skin ageing.

Step 4: EYE

Youthful Eye Contour 15ml, RM170

Formulated with the firming and protective bud complex, this eye cream is enriched with plankton – known for its draining properties, which help to reduce dark circles. It also contains rice powder, for a delicate powdery finish. Rye, oat and hibiscus provide complementary action, filling out wrinkles and fine lines. Immediately, the eye area is smoother.

ABOUT MELVITA

Leading French organic skincare brand Melvita was founded in 1983 by French biologist and beekeeper, Bernard Chevilliat. Besides being one of the pioneers in the world to gain the French ECOCERT and BIO certificates for organic products, it has been leading the world in setting trends of organic beauty care, with its unique formulas developed using more than 600 types of quality natural organic ingredients. It is known to be the organic beauty care brand with the largest range of organically certified product series in the world.

Melvita’s organic products include skincare, men’s skincare, hair care, body care, mum & baby, and beehive products. Its 3 signature products include Floral Waters, Plant Oils and Honey series. All Melvita’s products are certified by ECOCERT France, and fulfill the standards of COSMEBIO France (Professional Association for Ecological and Organic Cosmetics). Melvita’s organic products have a high ratio of organic ingredients. We believe that using organic products is a crucial approach to maintain the earth’s future ecosystem, and insist on NO paraffin, silicone, PEG (polyethylene glycol) or PPG (polypropylene glycol), ethoxylated products, parabens or phenoxyethanol, formaldehyde or chlorine derivatives, synthetic fragrances or colourings. Protesting against any tests on animals.Using recyclable packaging to the best we can.

In recent years, reports have shown that bee population all over the world has dropped dramatically. Ecological experts have also warned the ecology of bees will have a great impact on the future of plants or humans. Due to the close relationship between Melvita and bees and its pro-active approach in promoting the awareness of bee ecology, Melvita Foundation has been established to help local beekeepers, bee ecology research, and organic farming from different countries, to further increase the awareness of the public towards bee conservation, organic farming and environmental protection. Care for nature, professionalism in the organic industry, and environmental preservation are the THREE main philosophies of Melvita.

What is ECOCERT? What is BIO?

ECOCERT is an organic certification organization founded in France in 1991. Its Ecological and Organic Charter is considered as the standards of the organic industry. Its certification standards are extremely stringent, completely prohibiting disputable ingredients and most synthetic preservatives in products. Detailed analysis is also carried out. This is to ensure the ingredients, place of origins, production methods; refining methods, quality preservation and other aspects fulfil relevant eco-friendly organic standards before being approved for certification. BIO is the certification dedicated to beauty care products, to certify there is at least 95% of the total ingredients are from natural origin, and at least 95% of the total plant-based ingredients are organic, while at least 10% of the total ingredients are from organic farming. *Generally, beauty care products contain 50% – 80% water. Water cannot be listed as certified-organic ingredients.