Tuesday, February 5, 2013

Avon's ANEW Clinical Pro Line Eraser A-F33 Launch

AVON, the leading beauty and direct selling giant has announced the launch of ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first powerful molecule that is not yet available even to dermatologists. This newly discovered anti-aging molecule, Amino-fill33 (A-F33) promise to revolutionize the landscape of skincare.

“After 2 decades of remarkable breakthroughs and more than 6 star anti-aging ranges, AVON collaborated again with NeoStrata for yet another revolutionary discovery. This time, the scientists found a unique molecule, A-F33 that unlocks the secret to look younger for longer.” said the Head of Commercial Marketing AVON, Aspalin Haji Sirat. 

An impressive presentation on the powerful molecule A-F33 in ANEW Clinical Pro Line Eraser Treatment by Dr. Zhi Lu, Director of AVON Regional Research and Development amazed the 100 guests. 

“Deep wrinkles start to be addressed in the first two week of use which is quite impressive for a topical anti-ager. The visual results of this product are impressive,” added Dr Zhi Lu, who holds a Ph. D. in polymer chemistry from the University of Pennsylvania and MBA from Rutgers University.

The event was also attended by AVON ANEW Ambassador, Soo Wincci and Anew Clinical Pro Line Eraser Treatment users, Maria Tunku Sabri and Nani Rostam. Soo Wincci, ANEW Ambassador, Miss World Malaysia 2008/09: “It absorbs quickly, and within days I was seeing improvements on my laugh lines and crow’s feet. I’m sharing this secret with all my fans!”

Maria Tunku Sabri, Celebrity TV Host: “When I smile, I noticed that fine lines around eyes, corners of my mouth and nose bridge seems to lessen. This product understands what we Asian women need. It’s simply superb!” Nani Rostam,a blogger and housewife said, “It doesn’t just fades away my lines; my skin is more moisturized than before, my skin tone is more even. My daughters kept complimenting, asking me where all my lines went.” 

The Breakthrough
ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first molecule exclusively available through Avon*, fights wrinkles delivering breakthrough results, creating a new gold standard in anti-aging.

The Technology
Inspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Eraser Treatment leverages the power of A-F33 Amino-fill, an innovative molecule that has been found in testing on skin cells to work in a way that other well known anti-aging ingredients like glycolic acid, retinol, and CoQ10 don’t; by deactivating critical collagen blocking in skin cells to help unleash untapped collagen.  ANEW Clinical Pro Line Eraser Treatment begins to reduce the look of deep and fine wrinkles in just 14 days**.

The Results are fine lines and deep wrinkles begin to look reduced in just 14 days**, over time, 100% of women showed a reduction in fine lines**, produces up to 50% improvement in overall fine lines and deep wrinkles in 11 weeks**, faster and better than a leading dermatologist-inspired wrinkle treatment** and out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Eraser Treatment said the serum improved their skin so much they decided to postpone the procedure. ***
*In the mass market
**Based on a dermatologist supervised clinical study after 11 weeks.
***Based on a consumer perception study.  Results not comparable to cosmetic procedures 

Anew Clinical Pro Line Eraser Treatment: RM159 (30g)

This breakthrough anti-aging skincare, Anew Clinical Pro Line Eraser Treatment 30g will be available starting 1st of March 2013 at RM159.00 (S&S RM182.85) per bottle. You can contact your AVON Representative or visit the nearest AVON Beauty Boutique to fade away your deep wrinkles. For more information, call Avon’s Toll Free Line at 1- 800- 22- AVON (2866) or visit http://www.my.avon.com

Rane was glowing with pregnancy glow so she took the chance for a group photo where we got the chance to be 
part of Dr.Avon at the event. Haha...we had great fun learning and playing Dr. that day! 

I always love to attend Avon product launches as I told Aspalin, not only they gave us generous goody bags for product reviews but they also launched it in a grand celebration with local celebrities who can share good reviews for Avon. This time it’s even better with Dr.Zhi Lu presence from Shanghai who gave out a convincing presentation of the research and experiment of this new ANEW Clinical Pro Line Eraser Treatment A-F33 Serum, in collaboration with Neo Strata (one of my favourite brand of skincare too). I think it’s great they maximize the potential of joint collaboration in getting the best serum for all of us.

This year I share with everyone on Facebook that I’m gonna focus on anti-aging skincare(night use) now, not only using Whitening skincare(morning use) because my fine lines has deepen to longer lines esp.at the laughing lines(laugh a lot…Haha). So I’m kinda lucky to be part of this trial(no need to be on waiting list), thanks to Avon Malaysia I can start to use this serum this coming CNY. Will update all of you on that, just wait for my review soon this coming March 2013. Happy CNY 2013, may the year of Water Snake brings us more water in prosperity, nobility and opportunity in life. Gong Xi Fa Cai!     


  1. I need Line Eraser too! The train tracks on my face are getting more & more. Lol!

    1. Haha...Yea, will keep you update on the review soon!