Tuesday, December 9, 2014

BRAND’S® Expresses Your Heartfelt Chinese New Year Appreciation


Modern technology has allowed us to be constantly socially connected via email, facebook and messaging apps yet also works to distance us from real face to face communication as we spend more time texting, reading emails or checking social media on our hand phones or tablets instead of connecting with those around us.

The small devices and computers that we never let go off are so powerful that they have changed how we conduct our lives as well as who we are - we may be in touch with a lot of people, but our bonds are increasingly becoming fragile.

This Chinese New Year, BRAND’S® would like to help people reconnect, by letting them express their appreciation for one another with its festive gift packs and hampers range. This year’s theme of “Fu” (Prosperity and Luck) makes BRAND’S® a symbolic gift of good fortune for the year ahead coupled with good health delivered by its nourishing products.

BRAND’S® is introducing its most extensive range to date, comprising five festive gift packs and five hampers, attractively packaged and complete with greeting cards for your personalised message. Priced from RM33.90 to RM278, the festive range will feature the company’s most popular products – BRAND’S® Essence of Chicken, BRAND’S® Essence of Chicken with Cordyceps, BRAND’S® Bird’s Nest BRAND’S®, the ultimate Royal Superior Bird’s Nest and InnerShine® Berry Essence.

“Bearing gifts when one goes visiting family and friends during Chinese New Year is a strong tradition and in this day and age where many working people spend a third of their day at work, colleagues have also become part of an extended family whom we want to show our appreciation to,” said Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.

“We know that preparations for Chinese New Year can get very intense closer to the celebration so by launching our festive range now, our consumers can get their gifts sorted ahead of time. Our extensive range offers a variety of BRAND’S product combinations and sizes from affordable gift packs to premium hampers,” added Koh.

The BRAND’S® festive campaign this year focuses on the entrenched gifting culture among the Chinese community as a gesture of love and appreciation and with the introduction of the cute new 5-bottle packaging which retails at only RM33.90, even the budget conscious can share their good wishes to loved ones.

The campaign’s tagline “Who would you give your BRAND’S wishes to?” sums up the deep-rooted gifting culture for the important people in one’s life and how better to express one’s appreciation and gratitude than giving a gift of good health and wellbeing.

In line with its concept of giving, BRAND’S will also be committing a portion of the proceeds from the sale of the festive gift packs and hampers to its BRAND’S® “Gift of Love” charity program which supports Beautiful Gate Foundation for the Disabled, PERKOBP, Yayasan Maha Karuna’s Educare program for children and World Vision. To date, the program has donated a total of RM250,000 since it began in 2007. 

BRAND’S® Chinese New Year 2015 range 
Good fortune and health comes in the form of BRAND’S® Gift Box. Choose from the 5x70g BRAND’S® Essence of Chicken (RM33.90) or opt for variety with the 12x70g combination of BRAND’S® Essence of Chicken and BRAND’S® Essence of Chicken with Cordyceps (RM64.90).

Show friends how much they mean to you with the BRAND’S® Gift Pack that contains 17x70g bottles of pure BRAND’S® Essence of Chicken goodness and is prettily decorated with ornaments and comes complete with a greeting card at only RM92.90.

Impress loved ones with the magnificent BRAND’S® hampers that come together with a lucky ‘Fu’ Liu Li. Present them with a 22x70g hamper filled with the all-time favourite BRAND’S® Essence of Chicken hamper (RM158), or treat them with a variety of their favourite BRAND’S® products with the combination hampers.

Select from three combination hampers – 10x70g BRAND’S® Essence of Chicken and 11x42g InnerShine Berry Essence (RM148), 20x70g BRAND’S® Essence of Chicken and BRAND’S® Essence of Chicken with Cordyceps (RM158), and 20x70g BRAND’S® Essence of Chicken and BRAND’S® Bird’s Nest (RM248).

For those looking to indulge loved ones with the BRAND’S® Bird’s Nest range, they can choose from limited edition festive 6x70g packs of BRAND’S® Bird’s Nest Rock Sugar or Sugar Free at RM98 each, or give the ultimate royal treat with the premium 10x70g Royal Superior Bird’s Nest Hamper (RM278).

The special edition BRAND’S® Chinese New Year range is available nationwide in selected supermarkets, hypermarkets, pharmacies and traditional Chinese medical halls. For more information, visit BRAND’S® Smart Living on Facebook or call BRAND’S® Customer Care Line at 1-300-228-300.

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