Wednesday, December 10, 2014

The Grand Opening of Magnum Kuala Lumpur Magnum Brings the Ultimate Indulgence Pleasure to Malaysia

A day without pleasure is a day lost. All Malaysian pleasure seekers found their answer to the ultimate indulgence with the grand opening of Magnum Kuala Lumpur. More than 500 pleasure seekers were in line to be among the first to experience the Make My Magnum ice cream in Malaysia when the iconic ice cream brand opened its doors to the public.

“The idea of Magnum Pleasure Store came about with the purpose of bringing the ultimate and most premium experience of Magnum to Malaysian Pleasure seekers. It is about creating a physical space for the Magnum brand to interact with its pleasure seekers, moving beyond a one way communication into a rich two-way conversation and experience. It is about giving the best that we can to our consumers”, said Mr. Herry Budiazhari, Marketing Director of Unilever Holdings Malaysia at the grand opening of Magnum Kuala Lumpur.

Magnum Kuala Lumpur personified the Belgian chocolate brand and premium positioning by inviting pleasure seekers to discover the taste of their personal Magnum pleasure moment in a menu of signature creations brought to life by some of the finest ingredients carefully chosen by its award winning chefs. This was further shared by Magnum’s most delectable Dessert Maestro – Chef Miko Aspiras – Magnum Kuala Lumpur Head Pastry Chef.

“It gives me great pleasure to bring to life creations that represent Malaysian’s love for a sweet indulgence today. Indulge yourself in Magnum Kaya waffle toast, a creation specially crafted for only the Malaysian Pleasure Seekers. On top of that, Magnum Triple Choc Cookie Skillet, Magnum Galaxy and Magnum Trifle are also the signature creations that are well-loved by pleasure seekers. For the coffee lovers, our coffees are made of the finest coffee beans exclusively blended just for Magnum Kuala Lumpur” The award winning chef evokes appetite for Magnum by sharing the pleasure store’s unique offering.

It is the first Magnum Pleasure Store in the world with two infinity bars allowing pleasure seekers to create their personal pleasurable moment called Make My Magnum. At RM9.90, Pleasure Seekers can customize their ice creams by selecting their preferred naked Magnum ice cream before choosing a plethora of coatings, toppings and drizzles.  At the Magnum KL Infinity Bar, 250,000 Make My Magnum creations are made possible.

The finale for Magnum Kuala Lumpur was a mouth watering collection in the hands of 6 Magnum muses, each in their own way a lifestyle icon showcasing six Magnum precious Models to the beat of DJ Joey G bringing Magnum alive to sound!

Each Magnum precious model adorned an artistic creation of a Magnum ice cream replicated for Magnum, which reflected the designer's personification of each country, and home to  a Magnum Pleasure store. Leading the sensational six was Wak Doyok a man rich in style, paired with The Magnum Black Leather precious model defining a suave and uber-cool confident gentleman, personified by the work of Fairuz Ramdan. 

Next we embrace The Magnum Porcelain Beauty precious model intricately portraying oriental porcelain skin and demure charm, dressed with blossoming blue petals which is a perfect fit for the TV personality Belinda Chee adorned by the stunning work of Fizi Woo. Our third muse, an ultimate Malaysian screen heart throb Aqasha and The Magnum Maestro precious model, a perfect collaboration embracing the style of a true gentleman wrapped in a suit by menswear maestro Bon Zainal. 

Followed next was pure glitter and glamour as Malaysia's R&B queen Ning Baizura graced us with The Magnum Diva precious model. Encrusted with sparkling diamonds, a masterpiece made for queen designed by Rizman Ruzaini. It was all about charismatic charm when TV personality Alan Yun made his appearance with The Magnum Masterpiece precious model, looking rather dapper in Bon Zainal bespoke suit defining Magnum's timeless class.

Last but not least, the Pièce de résistance iconic fashion figure Nasha Aziz sashayed her supermodel style with The Magnum Black and White precious model which embraces a symbol of sophistication in black and enhances femininity in white rose, beautifully presented by BCBG Max Azria. The unique precious models each took a month to complete and to take a closer look you will find them displayed at Magnum Kuala Lumpur.

Situated in Mid Valley Megamall, the 4,200 sqft pleasure store spanning across two floors exudes a contemporary, classy and artistic interior. The immersive pleasure store can comfortably seat up to 100 people at a time and is also available for private functions promising a truly personal Magnum pleasurable experience. 

For more information about Magnum Malaysia please visit


  1. OMG, I want some magnum now but no i won't queue for one! :P

    1. Haha...Henry, I totally understand what you mean by that. Magnum indulgence for us, no queue should be the answer!