Tuesday, December 23, 2014

COLLECTION Makeup Rewards Trendy Fashionistas

It’s undeniable that makeup and fashion go hand-in-hand. Fashionistas are known to complement their outfits, #OOTD (outfit of the day) or #LOTD (Look of the Day) with matching makeup in order to bring out their individual personality. This is exactly what Collection Cosmetics, a UK-based brand asked its Malaysian Facebook fans to showcase in its LookBook contest which ran from 24th September 2014 to 22nd October 2014 earlier this year. The contest concluded today with an unveiling of the fashion look book featuring brand ambassador Nelydia Senrose and four fashionista winners.

Each of the contest winners won by uploading in the most stylish looks showcasing creative mix-and-match skills and makeup looks according to the contest weekly theme, the Candy Crush, Gorgeously Sweet, Glamour Glitz and Rocker Chic. Besides winning RM800 worth of makeup products by Collection Cosmetics and wardrobe by F Block Boutique Stores; a Xiaomi Mi3 smartphone worth RM800; and opportunity to be featured in a fashion look book; the four contest winners also got to attend the Collection LookBook party where they rubbed shoulders as well as shared fashion and beauty tips with popular actress and Collection brand ambassador Nelydia Senrose.

Alison Tai, Brand Manager of Collection, Asia Pacific said at the party, “As we progress towards a time where nobody can live without Facebook or Instagram, the best way to reach out to young women would be through these channels. At Collection Cosmetics, we’re big on embracing individuality and creativity, so the Collection LookBook Contest was designed to encourage youthful women to express their creativity through their outfits while bringing out their best sides with Collection’s wide array of colours. 

It has brought fashion and makeup together in such a way that they complement each other without vying for attention as separate aspects of a woman’s overall image. The four winners have proven that they have what it takes to bring together the season’s latest trends with makeup looks that every other girl wants to recreate.”

The four winners, Shazleen binti Abdul Jabar (Week 1: Candy Crush), Erra Afifa Binti Ali (Week 2: Gorgeously Sweet), Amelia Chiang Kar Mun (Week 3: Glamour Glitz) and Moo Ee Fern (Week 4: Rocker Chic) came stylishly dressed for the occasion, which further showed off their flair for fashion. As a fashion and makeup lover herself, Nelydia Senrose was happy to finally meet the stylish winners behind the winning outfits. 

“Collection babes have the greatest ideas! Everyone sent in really amazing outfits throughout the 4 weeks, and I sure had a hard time choosing the best one out of so many. It’s great to see such passionate young women who, like me, share a love for all things fashion and beauty. I love to pair my outfits with suitable makeup looks, and Collection Cosmetics allows me to play with colours, so I can work a different style as often as I like. Now I can dress up and look great at the same time,” she commented.

Week 1 winner Shazleen binti Abdul Jabar was excited that her outfit was chosen to portray the image of the theme, ‘Candy Crush’. “I couldn’t believe it when I won! I love taking outfit pictures and posting them on my Instagram page, it’s indeed a wonderful surprise to have Nelydia Senrose approve of my style!” exclaimed Shazleen.

For Moo Ee Fern, the winner of Week 4, ‘Rocker Chic’ is one of her personal favourite looks. “I love dressing up – who doesn’t? But I try to go the extra mile and wear something that suits my personality and body shape. The ‘Rocker Chic’ look is what I would usually go for during the weekend, or even on a movie date,” says the fashionable girl.

If you also love dressing up, you’re in luck for Collection Malaysia Facebook fans who purchase RM50 or more of Collection Cosmetics products in selected Watsons stores of F block stores will get a special print of the Collection LookBook, which features the exclusive add the make up tutorials photoshoot of the four fashionista winners and brand ambassador Nelydia Senrose.

In conjunction to the Collection LookBook unveiling, two brand-new Collection Cosmetics makeup products were introduced. Now, you can complete your flawless look with Work the Colour Eyebrow Kit at RM33.90 and Urbanista Lip Crayon at RM24.90. Even better, try all four themes mentioned above with these must-have makeup staples!

Collection Cosmetics has 29 years of expertise in the world of makeup. Launched in Malaysia in April 2014, Collection Cosmetics offers quality products inspired by colour, created especially for fashionable, trendy young women who want to get creative with their look. With its up-to-the-minute trends at unbeatable prices, women all around the world can effortlessly ‘Own It, Work It, and Love It’.

The Work the Colour Eyebrow Kit, Urbanista Lip Crayon and all Collection products is available at selected Watsons and fashion label F block stores in Sunway Giza Mall, Setia Walk Puchong, Fahrenheit 88, Cheras Leisure Mall, Bandar Baru Sri Petaling, Kuchai Lama, and Bangsar Baru.

For more exciting news and update from Collection Cosmetics Malaysia, find and like them at www.collectioncosmetics.com.my, or www.facebook.com/CollectionCosmeticsMY and follow them on their Instagram at www.instagram.com/collectionmalaysia.


  1. wow.. more makeup hehe.. nice being gal/woman :D hehe..

    1. Haha...Yea, nice makeup packaging with nice colours too!