ENCHANTEUR Releases A New Age Advertising That Teases The Senses

ENCHANTEUR, one of the leading mass market fragrance brands evolves with time in not just developing enticing new fragrances but also enhances its reach and engagement with the consumers. Famed for its French inspired fine fragrances that ignite the flames of romance, ENCHANTEUR is launching an advertising campaign which will tease the senses as part of its new fragrance introduction.

The new form of advertising is targeted at evoking the senses by way of “Sight”, Sound” and “Smell”. For the first time ever Malaysians will get to experience a multi-sensorial commercial that not only stimulates auditory and visually but also the olfactory.

“We are always exploring new ways to reach out to the consumers and to share with them our new scents. Audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema. 

This advertising campaign will be promoting the newly launched ENCHANTEUR PARIS EDT Fashionista and the commercial will be running for the next 3 months till February next year. Consumers can catch it at selected TGV Cinemas,” said Ooi Boay Khim the Product Group Manager for ENCHANTEUR.

For those who would like to experience the commercial which pleases your 3 senses, the commercial
schedule is schedule as below; 

KL	KLCC	Hall 3	6th Nov – 19th Nov
Klang	Bukit Raja	Hall 1	20th Nov – 3rd Dec
Wangsa Maju	Wangsa Walk	Hall 9	4th Dec – 17th Dec
Sri Kembangan	The Mines	Hall 5	18th Dec – 31st Dec
Rawang	Rawang	Hall 5	1st Jan – 14th Jan 2015
Negeri Sembilan	Seremban 2	Hall 3	15th Jan – 28th Jan 2015
Ipoh	Kinta City	Hall 3	29th Jan – 11th Feb 2015
Johor	Tebrau City	Hall 1	12th Feb – 25 Feb 2015

 Newly launched ENCHANTEUR PARIS fragrances;

FRAGRANCE	SCENT COMPOSITION	CHARACTERISTICS
ENCHANTEUR PARIS FASHIONISTA	TOP NOTE - Bergamot, Passion	Fun / Trendy / Charismatic / Stylish / Energetic
	HEART NOTE - Jasmine, Freesia, Rose
	BASE NOTE - Amber, Cedarwood, Musk
ENCHANTEUR PARIS GLAM	TOP NOTE - Red Berries, Mangoes, Pineapple, Melon	Poised / Charming / Confident / Gorgeous / Sophisticated / Glamour
	HEART NOTE - Rose, Mugeut, Gardenia
	BASE NOTE - Amber, Cedarwood, Musk
ENCHANTEUR PARIS PRINCESSE	TOP NOTE - Apples, Gardenia, Peach	Sweet / Lovely / Irresistible / Sparkling / Delightful
	HEART NOTE - Jasmine, Freesia
	BASE NOTE - French Vanilla, Creamy Musk, Sandalwood

ENCHANTEUR range of products also consists of shower, talc and deodorant and is available at all major retail outlets, supermarkets, hypermarkets and pharmacies.