Magnum Gold Pursuit - BMW 3 Series To One Lucky Pleasure Seeker

First there was “The Greatest Heist in History” where Magnum a purveyor of chocolate expertise and a luxury lifestyle introduced the Malaysian Pleasure Seekers to Magnum Gold - The world’s first golden ice cream, A luxurious soft vanilla ice cream with sea–salt caramel sauce covered in Belgian Chocolate and double coated with Gold Belgian Chocolate.

Magnum Gold’s limited edition positioning was completed in true Hollywood style. A total blockbuster experience which was epitomised by the appearance of an international movie actress Caroline Correa launching the Magnum Gold ice cream, stunningly draped in a 24-carat Magnum Gold couture retailed at USD 1.3mil earlier this year.

As a brand known for its exciting launches and parties tailored to the unique experience of each product innovation, Magnum activated Magnum Gold Pursuit, an online consumer contest from August 2014 – 31^st October 2014. This contest aims to engage with consumers and reward Magnum’s loyal pleasure seekers with prizes as a way to show Magnum’s appreciation towards its consumers.

In line with the tagline As Good As Gold, Magnum Gold has gone beyond drenching pleasure seekers’ thirst with a palette of gold by rewarding them with a once in a lifetime experience. Magnum Gold Pursuit is a platform to engage the consumers’ experience of golden ice cream beyond every delectable bite. As a brand we understand each pleasure seekers’ unique indulgence and are always looking for exciting ways to enhance the Magnum experience”, voiced by Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd.

The contest was open to everyone through the purchase of a Magnum ice cream (90ml). By keying in the 13 digit alphanumeric code found on the Magnum ice cream stick,  pleasure seeker would either be rewarded with a Magnum Gold coin or stand a chance to win the grand prize, a BMW 3 Series.  

In order to compete for the grand prize, pleasure seekers had to participate in the online vault game and open the Magnum Gold Pursuit Vaults to discover hidden Magnum Gold coins. The top 20 scorers from the online game competed for the grand prize at the Magnum Gold Pursuit grand finale. 

The 20 finalists were put through 3 stages of individual mind and physical game challenges against time. The challenge was crafted in line with “The Greatest Heist in History” concept where the ultimate challenge for them is to break into the Magnum Gold Vault to win the grand prize at the final stage. The first stage required them to solve a blue print puzzle leading to a secret code enabling them to unlock a door to pass through to the 2^nd stage. Only 10 finalists made it to the 2^nd stage and each of them were introduced to the media and guests before proceeding to their challenge.

Members of the media and guests were given the opportunity to experience the high adrenaline rush of “The Greatest Heist in History” final two stages through a live feed during the event. The second stage put them in booby-trapped compound where they were required to deactivate the bomb. In order to do so each finalist needed to take the bomb with them from the start going through three obstacles and detonating the bomb at the finish line.

3 finalists made it through to the final stage of breaking the code to enter the Magnum Golden Vault and win a gift of gold.  The chase came to a close as one of the finalists managed to decode the Magnum Golden Vault and there in the corner of the main ballroom stage was the grand prize a BMW 3 series. 

Mr Herry Budiazahari presented the grand prize winner with the key to the car and the other finalists with a consolation prize of 2gm Magnum Gold Coins of 99.9% gold purity.

The Magnum Gold Pursuit grand prize winner and finalists celebrated the experience As Good As Gold at the Magnum Solid Gold Party. Magnum Gold Golden Girl Lexie Rodriguez and guests were treated with golden inspired desserts and sound as good as gold by the dynamic Danger Disco spinning top disco house remixes of today’s hits.

For more information on Magnum Gold, you can log on to Magnum’s Facebook Page at www.facebook.com/Magnum