Brands that continuously innovate and build products with integrity were among the major winners at the 15th annual Guardian People’s Choice Award (PCA). The PCA, initiated in 2001 by Guardian Malaysia has established itself as a platform to engage its customers and to help business partners and brand owners stay relevant to evolving needs of customers.
For the PCA 2015 series, a total of 300 products from 180 brands competed for the 75 categories of award ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, supplements and medication, mother and child products, confectionery, home and accessories. The winners were awarded based on votes submitted by customers from 4 to 28 April 2015.
Caroline Mak, Group Director, Health and Beauty of Dairy Farm, which owns Guardian Malaysia, presided over the presentation ceremony and paid tribute to owners of the winning brands. “I would like to congratulate the winning brands for continuously pushing forward with product innovation, quality and more importantly, the integrity of your brands. Your investments to build trust and passion for your brands have been inspiring.” “At Guardian, we too embrace these elements as we build our brand alongside your brands. These elements are essential for our collective success,” she added.
Guardian Malaysia initiated the Awards in 2001 to give recognition to brand building as an integral business investment and to provide an unbiased brand valuation exercise to ascertain brand equity among customers. Since then the PCA has evolved to keep pace with the dynamic changes in technology and lifestyle.
Apart from introducing new categories of Award, Guardian has also engaged its customers actively using social and digital media, such as enabling voting online. Teenagers have also been given their share of voice through the Teens Choice Award introduced last year.
Customers who participated in the voting for their favourite brands were given the opportunity to win fabulous prizes. This year a total of 115 Guardian customers took home prizes worth over RM50,000.