The Hari Raya Aidilfitri celebration became meaningful to 50 lucky Watsons Malaysia WeChat followers when they were exclusively invited for a Hari Raya Open House celebration with Raya Ni Dah Kahwin drama casts. The lucky winners were determined from a voting campaign during the 8-week airing of the drama where WeChat followers get to vote for their favourite drama cast member and stand the chance to be invited for this money can’t buy experience opportunity!
Leading cast members Nina Iskandar and Amar Asyraf were present at the Hari Raya Open House celebration and had a jolly good time with the lucky WeChat winners as they danced the joget to Rasa Sayang tune on stage. The actor and actress also took a challenge with the winners and members of the media who were present with a short sketch challenge and a quiz trivia on the drama Raya Ni Dah Kahwin.
“We want to give a wholesome experience to Malaysians to connect in this joyful Hari Raya celebration with Watsons. And our aim is to showcase that Watsons is for the whole family through this drama series and the same time leverage a relationship with our customers,” said Danny Hoh, Head of Marketing, Watsons Malaysia.
“This is an extremely fun and joyous celebration and I’m very happy to share this moment with Watsons Malaysia WeChat followers. I hope they had a great time like I did especially with the joget,” said Amar at the celebration held at Subak Dine with Nature, Bukit Lanjan, Kuala Lumpur.
Nina further shared, “My role in the drama was to showcase how Watsons influence our daily lifestyle. My character was a store manager and her daily routine as a wife, colleague and friend shows good virtues as families come together to watch the drama series during the Ramadan month. My sincere thanks to Watsons for believing in us to perform this role on screen.”
The celebration added another meaningful sentiment when Watsons Malaysia presented a mock cheque to Hospis Malaysia with RM20, 000. The amount collected was a collaboration effort between Watsons Malaysia and GlaxoSmithKline Malaysia held during the Ramadan month whereby every 10 sen is donated to Hospis Malaysia for every Panadol or Panaflex purchased at Watsons stores. Low Siew Hui, Finance and IT Director, Watsons Malaysia was present to handover the contribution to Wendy Loo, Public Relations Executive, Hospis Malaysia. Also present to witness the handover was Jessica Ng, Digital & Consumer Experience Director, Watsons Malaysia, Daniel Looi, Operations Director, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia and celebrity master chef winner Dato’ Fazley Yaakob.
Raya Ni Dah Kahwin drama series was a sequel to Raya Ni Mesti Kahwin (2014) and was aired on TV3 during the Ramadan month. For Watsons Malaysia, it was an opportunity for Malaysians to foster relationship in this joyful Hari Raya celebration with Watsons. And the aim to showcase Watsons is indeed for the whole family proved successful as Raya Ni Dah Kahwin was watched by nearly 15 million viewers!
Check out Watsons Facebook at www.facebook.com/watsonsmalaysia or Watsons official website at www.watsons.com.my
ABOUT WATSONS MALAYSIA
A.S. Watson Group is the largest international health & beauty retailer in Asia and Europe, with the purpose to bring more to lives of customers around the world -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 28 million and members shop with us in our over 11,600 retail stores in 24 markets. The Group has a diverse portfolio of market-leading retail brands to meet the customer needs in health & beauty, luxury perfumeries & cosmetics, food, electronics and wine.
With total revenue over HKD157 billion in fiscal year 2014 and over 110,000 employees, the Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings (CKHH), which has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.
Watsons Malaysia currently operates more than 300 Watsons’ stores in the country serving more than 3 million customers per month.
Watsons continually sets the standards in the health, wellness and beauty market, providing personalized advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 6th year running*. Watsons is the flagship health and beauty brand of A.S. Watson Group.
*Campaign Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2014 of over 5,000 Asian respondents.