Monday, August 3, 2015

Unlock The Secrets To Beautiful Eyes With Clinelle Caviar Gold

Clinelle today launched its new prestigious firming and lifting skincare range, Clinelle Caviar Gold. Once again, award-winning artiste Ella Chen made a guest appearance at the Clinelle CaviarGold concourse launch. Ella has been the face of Clinelle since 2014. 

Speaking about her association with the brand, Ella Chen said, “To me, our skin is such a precious asset and I trust Clinelle skin care which has always been my preferred choice. I love its healthy and skin-friendly natural ingredients that gives me the efficacy I’m looking for. At the same time it excludes potentially harmful ingredients with its 6 No’s philosophy that gives me peace of mind.  I hope every person using Clinelle benefits from it the way I have.”

Commenting on Ella’s association with the brand, Roderick Chieng, Group Managing Director and Chief Executive Officer, Esthetics International Group Berhad (EIG) spoke about the success Ella has brought to the brand saying, “We are absolutely thrilled to keep Ella as an ambassador whose personal values fits perfectly with our Clinelle brand ethos. Ella is an incredibly strong, talented and intelligent woman who is well aware of her skin care needs and will take the right measures to keep it beautiful and healthy at all times. Just as Ella is determined to stick by products with natural ingredients that respect skin, we at Clinelle are determined to keep innovating our products from powerful yet safe, natural active ingredients, such as our new ClinelleCaviarGold.”

Highlighting about the new Caviar Gold, Ella Chen, Clinelle’s celebrity spokesperson said, “I’m confident with the new Clinelle Caviar Gold because it remarkably addresses the core signs of aging and helps my skin look young and flawless. My personal favourite is the Clinelle Caviar Gold Firming Eye Serum. Whether I’m on set or traveling, I know my delicate eye area is protected and nourished. Even if I’m exhausted, I still look radiant. In my opinion, it’s a sheer blessing for all women today.” 

The new ClinelleCaviarGold Series is empowered by its unique Triple Gold Lifting and Firming Complex, with the following key natural and luxury ingredients that delivers immediate and long-lasting effects;
1. Caviar Extract also known as “black Gold”, has a cell format similar to human skin and is very rich in nutritious elements, including proteins, minerals, vitamins (A, D, E and K), anti-oxidants and lipids, which contain an abundance of polyunsaturated fatty acids such as Omega 3. The Caviar Extract is uniquely structured to deliver these valuable nutrients directly to the cellular level of your skin,giving your skin a balance diet. The most important properties of Caviar Extract are because of its powerful anti-wrinkle, moisturizing, nourishing and anti-aging protective qualities, all of these help reverse the aging process.

2. 24K NanoGold is the new generation golden collagenine that provides a remarkable effect to stimulate collagen synthesis by up to 300% hence boosting skin elasticity tremendously. In turn, this firms and even outs the skin’s surface, helping to prevent the appearance of expression lines and wrinkles.

3. Plant PhytoGold derived from natural Golden Bell Extract, with peerless brightening effect, is combined to complement this firming and lifting formulation. It is proven to be 80 times moreeffective than Arbutin in whitening. It inhibits the formation of melanin and infuse the skin with light and energy to ensure a clearer, more even-toned skin.

Formulated and manufactured in Korea, the cutting-edge Clinelle CaviarGold collection features 5 new products; Firming Cleanser, Firming Lotion, Firming Eye Serum, Firming Face Serum and Firming Cream. With its highly-effective results, Clinelle Caviar Gold helps fight signs of aging in one simple and effective solution.

Speaking about the launch of the new range, General Manager of EIG Pharma Asia Sdn. Bhd, Ms. Corina Lee said, “The launch of Clinelle Caviar Gold is led by the Firming Eye Serum with the mission to educate consumers on the importance of caring for their delicate eye area, through our Eye Love Caviar Gold campaign .Being the thinnest skin in the human body, the skin around the eyes is more likely to show premature signs of aging if neglected. The fragile skin surrounding the eyes can benefit from Clinelle Cavia rGold Firming Eye Serum, which targets the 5 most prominent eye area agers in one product - fine lines & wrinkles, loss of firmness & elasticity, feeling of puffiness & eye bags, dark under-eye circles and dryness.

Being a fitness enthusiast, Ella Chen further demonstrated how she applies the Clinelle Caviar Gold Firming Eye Serum via a simple eye firming and lifting massage techniques called the 3 step Eye-Aerobics/ Eye-Robics that has numerous benefits. “Especially because I spend so much time in the glare of the television cameras, I find that my eyes get tired before the day is done. This technique helps relieve, soothe and refreshes tired eyes. At the same time it helps to de-stress the muscles that cause crow’s feet.” Ella said while demonstrating the steps on stage. Ella encouraged her fans to give some nurturing to their eyes as these techniques also ensure that the application of Clinelle Caviar Gold Firming Eye Serum is gently but surely worked into the skin for maximum effectiveness. 

The launch was indeed a great success with overwhelming response from the public and massive shopping rush for the new range, and thus created a ground-breaking milestone in the Malaysia beauty industry for 2015.

Aside from AEON Bukit Tinggi, Ella Chen also made her guest appearance at the following Clinelleconcourse events at AEON Kinta City, Ipoh (31 July, 8pm), Mahkota Parade, Melaka (1 August, 8pm) and AEON Bukit Indah, Johor (2 August, 12 pm).

Clinelle Caviar Gold is available at AEON Wellness Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Check out, Facebook at or follow them at WeChat “ClinelleMalaysia” to keep abreast of Clinelle’s latest news and events.

In keeping with all Clinelle Skincare products, the Clinelle Caviar Gold Collection has been dermatologically tested for its tolerance. The efficacy of the product has been proven and the product contains NoParaben and istherefore suitable for all skin types. All Clinelle products are also formulated with 6 secrets to happy skin which excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol and No comedogenic ingredients. Fundamentally,all Clinelle products work effectively through an integrated Envinix™ system to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long term results.

About Esthetics International Group Berhad (EIG)
Clinelle is owned and distributed by EIG Pharma Asia Sdn. Bhd., a wholly owned subsidiary of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 31 years of industry experience. EIG has regional offices in Singapore, Hong Kong, and Thailand with the headquarters located in Selangor, Malaysia. The Group’s strengths lie in its strongmarket reputation, wide range of quality international products and services, excellence in education and training, its extensive distribution network distribution across ASEAN and HK,and loyal customer base.

No comments:

Post a Comment