Thursday, August 6, 2015

Isabel Lancray Puraline Detox Media Launch 2015 - The Aging Prophylaxis

Since the dawn of the Industrial Revolution, it has been said that eighty thousand toxic chemicals have been released into our environment. It is probable that we would have been exposed to 2.5 billion pounds of toxic chemicals each year from environment pollutants, processed food, drugs and alcohol etc. Therefore, imagine when a skincare product is developed to assist the detoxification process of the skin, followed by the regulation and revitalization of the natural cellular processes, could it possibly be the renaissance of youthfulness for mature skin?

The Isabelle Lancray Puraline Detox range approaches skin renaissance with a formulation of ingredients that detoxifies and promotes skin renewal. The scientific background of the new Isabelle Lancray Puraline Detox range is based on an important discovery that won the 2004 Nobel Prize in Chemistry – the process in the breaking down of proteins which builds up all living things.

Based on to the understanding of how the cells breakdown with proteins degradation and DNA repair, the Isabelle Lancray Puraline Detox range is researched and developed to act on detoxifying and banishing degenerative proteins (proteasomes) towards a better stress resistance of the skin, a deceleration of cellular skin aging and an improved skin renewal. The formulation also strengthens the anti-oxidation of the protection system, strengthens protection from toxin absorption on the skin and promotes moisture level with hydrating protecting film.

The active ingredients of the Isabelle Lancray Puraline Detox range include Olive leaf extract, Jujube extract (Chinese dates), Iris extract, Zinc salt, Levan (similar to hyaluronic acid), and a cocktail of herbal plants (Ginger, Cinnamon and Great burnet). 

Olive leaf extract, the Jujube extract (Chinese dates) and the Iris extract ensure toxins in the skins are identified, counteracted and ensued with a purified complexion. Impurities of the skin are counteracted on 3 levels – extreme seborrhea, hornification dysfunctions and bacterial imbalance. A profound improvement of effectiveness is achieved with the combination of anti-inflammatory agents, zinc salt and vitamin A palmitate, which have a regulating effect on the exfoliation of dead horn cells.

In order to meet the requirements of a demanding skin at the same time, an active agent mix of highly purified plant agents is added to the formula to react actively on various levels against the pre-aging (in- and outside). The detoxification of the skin from the inside heralds the release of damaging waste and improves the regulation or revitalization of the natural processes.

The innovative products that can be found in the Isabelle Lancray Puraline Detox range include the Pure Complexion Concentrate (Serum Teint Pur) - a concentration of active ingredients that detoxifies, clarifies and stimulates regenerative processes of the skin for a visibly younger looking complexion; the Perfecting Detox Mask (Masque Detoxifiant) – a detoxifying and soothing cream mask with natural minerals to give a smooth and even complexion; the Perfecting 24H Detox Cream (Crème Detoxifiante) – an intensive 24-hour cream with a light mineral sun protection to strengthen the skin’s protection against the daily assaults of toxins and boost the natural regeneration process; and the Gel Anti-Spot – the film forming gel which improves sebum metabolism and subsides impurities for an instant fix on problem spots.

The Pure Complexion Concentrate is retailed at RM258 (20ml), Perfecting Detox Mask at RM178 (50ml), Perfecting 24H Detox Cream at RM208 (50ml) and the Gel Anti-Spot at RM168 (15ml). The Isabelle Lancray Puraline Detox products are available at over 40 beauty salons nationwide. For more information, check out

Detox Active Agents; 
Olive Leaf Extract
A special detox-active agent that supports the permanent disposal of “cell-waste” and the reduction of metabolic waste and toxins. Based on the Chemistry Nobel Prize discovery, the ‘oleuropein’, which is an isolated and purified active agent of the leaves of the olive tree, has the ability to activate the body’s own proteasome, which is in charge for the identification and the disposal of damaging proteins. It was approved that the detoxification is increased and the quantity of the senescent (aging) cells have been reduced. MMP (Matrix metalloproteinase) will be suppressed, the cell division optimized and the skin rejuvenated. Liquid extract made directly from fresh olive leaves is shown to have an antioxidant capacity almost double green tea extract and 400% higher than vitamin C.

Chinese Red Dates/Jujube Extract
The resistance of the cell against environmental stress will be strengthened and the natural regeneration process will be boosted. The skin will appear visibly younger. The jujube extract is said to have 70 to 80 times higher in Vitamin C than grapes and apples. Red dates are also abound with Vitamin A, Vitamin B1, Vitamin B2, protein, calcium, phosphorus, iron and magnesium. This vitamin-packed punch makes red dates great for skin recovery and blood replenishing.

Levan is an unusual polysaccharide. It is made of fructose residues which are packed into a compact spherical structure. levan does not swell in water and are good oxygen barriers. It delivers moisture due to the film former (similar to the hyaluronic acid) and relieves skin irritations. These special adhesive properties gives the firming effect.

Isabelle Lancray Puraline Detox Perfecting 24H Detox Cream (24-Hour Cream)
Intensive moisturizing 24-hour cream, with a light mineral sun protection, for the demanding skin inclining to impurities. A combination of iris extract, zinc and vitamin  A provides the perfect balance of the lipid synthesis and balances the impurities. The cream can be applied in the morning and evening after cleansing, on the face and neck. The combination with the serum, mask and the local anti-spot gel of this new updated range is just the ideal treatment. The cream is also perfectly suitable as a make-up base.

Isabelle Lancray Puraline Detox Pure Complexion Concentrate(Active Agent Concentrate)
An active agent concentrate encourages the cellular metabolism process. It gives the impure and demanding skin an immediate visible effect. Impurities disappear almost overnight and the skin does relax actively. The retention of toxins and metabolic waste has no chance and the skin returns to a balanced harmony and its natural functions. This serum is to be applied either in the morning and/or evening by a tender padding. After that it has to be left dried for a moment, and then the ‘Perfecting 24H Detox Cream’ can be applied.

Isabelle Lancray Puraline Detox Gel Anti-Spot(Special Concentrate)
A film forming gel spot product, especially for the regulation of local inflammations and impurities due to seborrhea. The instant fixed film counteracts problem spot with active agents. A cocktail of herbal raw materials in combination with salicylic acid regulates seborrhea gently, avoids excessive hornification dysfunctions, improves the sebum metabolism and impurities subside much quicker. After application, allow to dry and apply the ‘Pure Complexion Concentrate’ and finish with the ‘Perfecting 24H Detox Cream’.

Isabelle Lancray Puraline Detox Perfecting Detox Mask(Cream Mask)
A detoxifying and soothing cream mask for deep clarifying of the skin, acting against the accumulation of impurities and toxicity on the skin. If used regularly, the natural minerals will give a smooth and even complexion to your skin. The balancing plant essences decrease the skin irritation. The mask has to be applied several times a week for 15 minutes, the remaining has to be removed moist. The ‘Perfecting 24H Detox Cream’ is applied after this product line.

About Isabelle Lancray
Rich in both history and tradition, Isabelle Lancray, Paris has been a well-known and respected European brand of cosmetics and skin care products for close to 70 years. It all began in 1945, after World War II, when Isabelle Lancray, age 30, gave up a career as a journalist to pursue a childhood dream of owning a beauty salon. She took her first steps on the triumphant road to beauty care to set up a manufacturing line in Courbevoie. Her products soon became well-known and very successful.

In 1953, her childhood dream came true when she finally opened her first salon in Rue Francois 1, one of the most famous districts in Paris. Here, she organized training and management courses and devoted all her energies in the interest of beauty.

However, she was not satisfied with merely creating products. She wanted even more of the bewitching world of the professional beautician. She worked tirelessly with schools and colleges and developed numerous official diplomas in beauty care. She joined the National Association of beauty salons and became President in 1962. In 1968, she formed the famous French Beauty and Cosmetic Association.

Without a husband and children, she worked relentlessly, day and night. Her numerous activities in pursuit of promoting her brand, took her around the world to many countries including Russia and Lebanon. Meanwhile, her reputation had become so remarkable that a leading French evening newspaper wrote as follows about her product range, “Madame Isabelle Lancray is taking on the American giant.”

Isabelle Lancray died on 12 April 1989 but her concepts, philosophy, and work lived on.
In 1997, the Isabelle Lancray entity was bought over by Dr Rimpler GmbH which continues to develop the beauty products. The brand continues to flourish and command a leading edge in beauty technology today.

About Cheerful Beauteepro
Cheerful Beauteepro was established in 1983 as the marketing division for the Cheerful Group trading company supplying cosmetic products and beauty equipment. Operations in Malaysia first started in Kuala Lumpur in 1988. Within a year, business flourished and another branch in Singapore was established. 

Today, Cheerful Beauteepro has a partnership of more than 300 Beautique Members (Beauty Centres) nationwide with expansion plans in the future. Cheerful Beauteepro is the sole distributor of Swiss line products in Malaysia. The company has also established a successful marketing and distribution line for Carole Franck, Dr. Rimpler and Isabelle Lancray beauty products.


  1. Do you get to try out their products? Seems promising... haha

    1. Yes Henry, I did. Even the CEO Samuel shared with me this Detox product need to go through a strict guidelines to enter Malaysia market and it's going to be a hit sensation products for us in the long run!