Sunday, May 8, 2016

GUARDIAN People's Choice Award 2016 Returns With An Exciting New Platform

The coveted Guardian People’s Choice Award 2016 returns once again for its 15th installment with even more in store for consumers. As the leading pharmacy, health and beauty retail chain in Malaysia, Guardian is introducing a more robust platform for consumers to vote for their favourite brands. We were invited to Sunway Villa last April for this preview, really impressive and expressive of Guardian Malaysia to display all the 250 products at this beautiful villa creatively. Tempting me so much to own a beautiful place like this immediately.

This year, the voting system moves to an online platform, which will allow consumers easier access and convenience when participating. With a purchase of RM10 and above in a single receipt either in-store or via e-store, customers can log on to and will be entitled to one digital entry.

“Society today has moved into a digital era where everything is at the tip of your fingertips. As a company that prides itself in progressing with the community, we wanted to ensure we provide that same convenience and hassle-free engagement when it came to our People’s Choice Award,” commented Ms Shirley New, Senior Marketing Manager at Guardian Health And Beauty Sdn. Bhd.

Refining the contest even further, the voting system will be divided into two categories based on gender, to ensure a more streamlined experience. For best results however, voters must complete at least one category field and are encouraged to answer both sets of questions to have a better chance at winning the array of amazing prizes that has been lined up. 

“This has been an extremely successful platform for us to engage with our consumers. The market today is driven by passionate individuals who are loyal and supportive of the brands they enjoy. Through the People’s Choice Award, we are giving them an opportunity to endorse that support while assisting our business partners and brand owners strengthen their relationship with consumers and stay relevant in the market,” she added.

The People’s Choice Award 2016 contest kicks-off from April 28 to May 25, 2016. All voting will be hosted online and those that have the highest number of accurate matches to the winning rank will be awarded the monthly or weekly prizes. Tie-breakers will be determined by date of submission where the earlier entry will be deemed the winner. As a token of appreciation, all participants partake in the contest will receive an e-voucher worth RM10 upon completion, to be spent on e-store purchases.

Among the prizes that are up for grabs for the Guardian People’s Choice Award 2016 are:
@ 1 x Grand Prize: RM1,000 Guardian Vouchers per month over 12 months & Products from all nominated brands worth RM16,500.

@ 10 x 1st Prize: RM300 Guardian vouchers per month over 12 months & Products from all nominated brands worth RM8,100.

@ 2 x Weekly Winners: Products from all nominated brands worth RM4,500.

There are 58 participating categories and close to 250 products this year ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, health care, supplements & medication, mother and child products and confectionery. I have voted for my favourite products, quickly go for it and may the best entry wins it all! 

Participants are reminded to keep the receipt for winners’ verification and prize redemption. For more information on Guardian People’s Choice Award, you can visit or Facebook page

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