Mamonde Debut In Malaysia This Coming August 2016

AmorePacific Malaysia held a launch preview of its latest brand, Mamonde (french word for ‘My World’) today. Mamonde products which is fully imported from South Korea is set to reach Malaysian shores in August 2016 with the opening of its first beauty counter in Aeon Bandar Utama. I got ecstatically happy over this news as I always love shopping at Aeon and 1 Utama for everything during my weekend shopping day.

Mamonde is the leading global premium cosmetic brand that offers a wide array of skincare from Brightening, Hydration, Pore Care to Anti-aging and makeup products to suit every woman’s daily needs. Price range of its products is expected to be between RM6-RM169. To me, the price range is reasonable and most importantly, it's effective enough to bring good result that we expected at the end of the day.

At the launch preview, we were given an immersive brand experience as we enter the ‘World of Mamonde’. The event commenced with an introduction of the brand followed by a walk to the 'Mamonde Garden'. Totally falling in love with Mamonde floral concept, reminded me so much of my recent visit to Keukenhof Netherlands, the most beautiful floral fair in the world. Good job there!

At the garden, we were given a detailed briefing on the R&D which covers the 5 key flowers used in Mamonde formulation, flower science technologies and its floral properties. The walk continues until we reached Mamonde’s product experience area for a 'Flower Beauty Class' that captivates us with everything floral. It's inspirational and educational enough to jump start my interest to know more about Mamonde. 

“Mamonde’s skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formulation for all its products,” said Margaret Chin, General Manager of AmorePacific Malaysia. “With the launch of Mamonde, AmorePacific Malaysia will have four brands under its company portfolio which includes Laneige, Sulwhasoo and Innisfree,” added Chin.

Among Mamonde’s star products include The First Energy Essence/Serum, Cover Powder Cushion, Age Control Power Eye Cream, Moisture Ceramide Cream, Lotus Micro Cleansing Foam, Rose Water Toner and Floral Hydro Cream. Apart from its country of origin South Korea, Mamonde has also been launched in the U.S, China, Thailand and Malaysia next.

Mamonde Brand Story: “Inspired by Flowers”

The flower, a sign of beauty and a symbol of grace; is also magical with its ability to speak to the soul in a way which words cannot express. The blossoming flower, its colours and pleasant scent emits a natural inherent vitality and surging energy that lifts the mood and comforts the heart. But there’s much more to this extraordinary plant.

AmorePacific Research Institute discovered the close relation between flowers and a woman’s beauty. Advanced research was then carried out on various flowers; from the root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings reveal that flowers contain moisturising and skin-nourishing ingredients that not only provide nourishment to the skin but also moisturize and balance oil production to maintain a vibrant skin. Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to re-invent beauty.

AmorePacific named its innovation Mamonde, a brand that inspires feminine beauty with flowers through its flower science technology. Yea, I remember when I was in Jiuzhaigou, China the haven called 'Fairyland Of The World' and during my South Korea Winter holiday, I actually witnessed it myself those lovely flower that's still blossoming pridefully and beautifully sustaining the minus -5 degree celcius of chilly cold winter season. I only believe in the facts after reading the truth in science and seeing it with my 2 big eyes. Haha...That's how I would be able to write and share about it to the whole world the truth behind the wonders of the world.

Mamonde brings women’s beauty into a bloom by instilling the wisdom of nature found in the flowers’ vitality into their products. It aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty. Before the Mamonde event ends on that beautiful Saturday afternoon, Sherry was one of the 5 Instagram Winner with her creative 3D Mamonde Floral Creation and I'm really happy for her. 

Mamonde products are formulated with various types of flowers that possess the following properties and although I'm having normal skin condition, I wanted to try almost every range here from Vitalizing (Yay, we got this wonderful range to try it at home) to anti-aging as well. I also love its sweet, colourful packaging that look tempting and convincing for me to use it everyday real soon.

Moisturizing & Hydrating

Mamonde uses Demask Rose (Rose Water), Hibiscus, Narcissus and Peach Blossoms in its hydrating and moisturising range. The Rose water is extracted with super-high pressure to preserve its amazing properties of soothing and moisturising the skin.

The Hibiscus, Narcissus and Peach Blossom on the other hand, contain natural hydrators and ceramide that offers flawless hydration. The Narcissus offers excellent moisturising benefits of up to 24 hours.

Anti-aging

 The Camellia is a resilient plant that thrives in a wide range of weather conditions even through winter. Its resilience and other therapeutic properties help protect the skin from free radical damage and reduce the signs of aging for a youthful-looking skin.

Cleansing & Exfoliation

The Lotus Flower has the ability to cleanse and purify while providing antioxidant protection. It contains natural alpha-hydroxy acids that help exfoliate the outer layer of the skin, allowing younger cells to rise to the surface of the skin to restore a youthful look.

Brightening

The Magnolia, an ancient type of flower which has been around for more than 100 million years, has numerous medicinal values. It also has an excellent effect in skin whitening and post-inflammatory pigmentation inhibition. The Water Lily is another plant with amazing benefits to the skin which include brightening the complexion as well as soothing irritated skin.

Pore Care & Oil Balancing

The Heartleaf Houttuynia and Sage are perfect for regulating sebum production and especially for the oily skin. Extracts of the Heartleaf Hottuynia also help tighten the pores that have enlarged and that have lost resilience. It offers instant contraction and it is also cooling to the skin.

Vitalizing
The Honeysuckle and the Evening Primrose both have amazing vitalizing properties that help maintain healthy skin. The Honeysuckle is an absorbent plant with its ability to absorb nutrition from barren soil to deliver nutrients fast to vital parts of its plant. Similarly for the skin, the Honeysuckle delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within. The Evening Primrose contains high concentration of fatty acid and other nutrients that is essential to improve cell structure and skin elasticity.

With K-beauty that is trending now, we have been introduced to so many products in our skincare regime that are supposed to work hand in hand to deliver the best results for the skin. However, there are times when these products are not easily absorbed due to our skin conditions and other factors. Therefore, a booster comes in handy in times like these. Introducing Mamonde’s newly upgraded First Energy Essence and First Energy Serum where it acts primarily as a booster to uplift your skin, giving you an overall healthier and suppler looking appearance.

Formulated with the Floral Biotics Technology, both the Mamonde First Energy Essence and First Energy Serum have recently been upgraded with the antioxidant Lactobacillus that is extracted from the Honeysuckle flowers. The Lactobacillus is blended together with the 1-year-old fermented “Flower Vinegar” to provide the skin with greater synergy effect, thus enhancing anti-oxidative activities beneath the skin. Besides that, the plant-derived Lactobacillus also helps to promote skin’s immunity, leaving your skin less susceptible and more resilient to external aggression.

Apart from this, the newly upgraded First Energy Essence and Serum is also made 81.31% from the 1-year-old fermented “Flower Vinegar” that aids in increasing the density of the skin for a transparent and uniform skin texture. To top it off, the “Flower Vinegar”, which is obtained through natural fermentation of all parts of the Honeysuckle flowers over a year, contains antioxidant Polyphenol that provides strong antioxidant effect to the skin. Upon application of the First Energy Essence and Serum right after cleansing the face, you will experience double the effects of the following products in your skincare and makeup routine.

Mamonde’s First Energy Essence and First Energy Serum should be used as the first-step in your skincare regime after cleanser and skin softener. Both the essence and serum contain Honeysuckle’s “Flower Vinegar” Complex which ensures optimal skincare results and are therefore essential to obtain beautiful radiant skin. I can't wait to try it on my skin, so excited about it so I'm gonna start it by next June month then.

Mamonde’s First Energy Essence (150ml) is a water type booster that gives you a refreshing feel upon application on the skin and is suitable for users with combination to oily skin while the First Energy Serum (100ml) is an emulsion type booster that provides nourishing and soothing effect to those with dry skin. Wow, really ngam suitable for me then as I tend to have dry skin recently due to dry and hot weather in Malaysia.

Both the products retail at RM119 each and can be purchased at Mamonde’s first Beauty Counter in AEON Bandar Utama. Check out Mamonde Malaysia at https://www.facebook.com/Mamonde.MY/ and grab your favourite skincare range based on your skin condition this coming August. Stay healthy, happy and pretty always as this is our rights for women species in taking good care of ourselves before we can afford to love the others. It's the 1st impression of you looking good from top to toe, only then the others would follow, believe and wanted to look as beautiful and youthful as you. That's life!