Monday, May 30, 2016

Poh Kong Celebrates 40 Years In style With Latest Anggun Collection



Renowned homegrown Malaysian jewellery retail chain store Poh Kong celebrates its 40th anniversary in style with a cake cutting ceremony and jewellery fashion showcase of Poh Kong’s latest collections as well as Raya collection. The PR loved the Yelllow Jacket I wore that day to suit the Poh Kong's theme, I laughed out loud.


Held at the prestigious Shangri-La Hotel, event celebration saw 100 guests from Poh Kong’s affiliates, partners, as well as members of the media. The afternoon was graced by the presence of Dato’ Eddie Choon, Executive Chairman and Group Managing Director of Poh Kong Holdings Berhad who gave a brief speech and officiated a cake cutting ceremony with the Group’s Directors Francis Cheong, Irene Choon, Gary Chang, Ermin Siow and Datin’ Jennifer Hon and Director Christine Choon to mark this auspicious milestone.


Poh Kong is an established brand which began with its first store in 1976, and now has become Malaysia’s largest jewellery retain chain store with more than a hundred stores nationwide with its own manufacturing facility in Shah Alam.


In 1995, Poh Kong was awarded as the sole licensee of Disney jewellery in Malaysia. Poh Kong later went on to add international brands like Luca Carati, Schoeffel luxury pearl jewellery from Germany as well as popular Italian brand Moraglione1922. 


Poh Kong is also well-known for its exceptional craftsmanship and intricate designs. Home to some of the popular brands such as Anggun, Tranz, Happy Love and The Art of Auspicious jewellery, each of the brands are unique on its own. Tranz enriches the appeal of gold jewellery through its modern yet classy designs.


HappyLove boasts a selection of elegant oriental gold jewellery. Anggun features Asian-inspired designs offloral motifs that replicate the beauty of nature’s flora.The Art of Auspicious Jewellery is a display of well-crafted masterpieces designed with Fengshui elements, symbolizing blessings of good prosperity and longevity.


The special jewellery fashion showcase featured elegant and stylish collections from Diamond and Gems, Anggun and Tranz for 2016. These stunning pieces from Poh Kong’s various collections have intricate craftsmanship creating elegant yet sophisticated designs. 


One of the 10 lucky winners of special lucky draw walked away with RM 400 cash voucher from Poh Kong is Carol Lam who attended this yummylicious event together with me. I'm happy for her although I wished I could win the RM400 to purchase some gold for myself too as I love gold and wanted to buy gold jewellery all the time. This year I'm also 40 years old, when I know that Poh Kong is celebrating 40 Years of their successful years of joys and happiness I'm happy to be part of this celebration as I grew up buying Gold and I'm wearing Poh Kong Limited Edition Gold and Jade Abundance Necklace on that day too. Haha...That's life!


About Poh Kong
Founded in 1976 and listed on Bursa Malaysia Securities Berhad since 2004, Poh Kong is the largest jewellery retail chain in Malaysia reaching its 100th outlet mark in 2012, which include concept stores such as Poh Kong, Poh Kong Gallery, Diamond & Gold outlets, Diamond Boutique, Gold Boutique and Oro Bianco.  Poh Kong offers a wide range of gold ornaments, diamonds and gems specially created by its team of skilled craftsmen and designers. Poh Kong in-house brands include Tranz, Happy Love, Anggun, The Art of Auspicious, Bunga Raya Gold Bar and many more to come. Poh Kong is the licensee for Disney Collection; sole distributor for Schoeffel luxury pearls from Germany, LUCA CARATI & MORAGLIONE 1922 from Italy, ANGEL DIAMOND; world’s most brilliant and ideal square diamond and its latest addition, HEMERA diamond with 101 facets, and carrier of many more exquisite jewellery pieces from all over the world. Poh Kong has won numerous awards including Price Shop Awards (2013) and The People’s Choice, Gold award in the Apparel and Accessories category for the Putra Brand Awards (2015). The company was also listed in Retail Asia-Pacific Top 500 (2014).

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