Now, with just one swipe of the lip balm, everyone can have fuller and bouncy lips. In fact, I must bring along LipIce Lip balm wherever I go and applying it before I apply any lipstick or lipgloss to protect my lip from any chemical ingredients. Even at home, I apply LipIce most of the time after my meals and at night before I sleep to keep it moisturised. I always advised my family and friends to apply lip balm 1st as the base before applying any colour on their lips and they actually followed my beauty tips on this including beauty writers.
To represent its total LipIce range, LipIce has signed on Korean singer and actress Kim Jae-Kyung as its brand ambassador. Kim Jae-Kyung, who began her career in 2008, is best known as the leader, lead vocalist and main dancer of A-list K-Pop group Rainbow. She has also had roles in several Korean dramas including her major lead role in Monster in 2012. Her latest drama role is in the classical music variety show Always Cantare 2 where she plays a flute player.
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia is delighted to have the Korean beauty as the new face of LipIce as “Kim Jae-Kyung shares many similarities with the LipIce brand. She is a classic Korean beauty with naturally beautiful lips and she exudes a youthfulness which is exciting to leverage on. We are happy to have her as the new face for the brand.”
The LipIce Sheer Color is available in three variants namely Strawberry, Shimmer and Fragrance Free. Priced at RM15.80 each, it is available at all leading pharmacies and major supermarket outlets. My lip is always dry and flaking with dried skin on the surface of my lip, but having store 3 LipIce Lip Balm inside my beauty bag, home and car, my lip is now moisturised, smooth with fuller and plumper looking lip like Angelina Jolie. Haha...My lip is naturally shine with pinkish smooth lip where I need not apply any lipstick or lipgloss at all.
About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.
Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.
Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum are Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.