Sunday, May 15, 2016

SAFILO Spring/Summer 2016 Eye wear Collection At Sky Lounge, Binjai 8 Premium SOHO

Safilo Group is a fully integrated Italian eyewear creator and worldwide eyewear distributor and they're the leader of today's premium sector for sunglasses, optical frames and sports eyewear.  The eyewear collection for Spring Summer 2016 introduces new sunglasses and optical frames inspired by Kate Spade, Christian Dior, Polaroid, Givenchy, FENDI and Jimmy Choo’s signature glamour and high fashion aesthetic. 

When it comes to fashion lifestyle coverage, no matter how lazy and busy I can be also, I make sure I can slot in 2 hours to do my best to attend it. Sweet Carol who made such great effort to drop me the location pin that morning although I have did my homework studying the location map the night before attending this event. In 20 minutes only I have arrived Binjai 8 punctually, parked my car and straight away snapping all the stylish eyewear that fateful morning.  

After about an hour having fun getting all the nice pictures modelling with their many stylish, up-to-date and stunning eyewear designs, I zoomed back home to continue my sleep before finishing my daily duties of the day. I saw Kate Spade, Marc Jacobs and many other designer labels eyewear that looked creative, impressive and expressive shouting out loud of updated fashion for many fashionista out there.

Safilo translates extraordinary design into excellent products created thanks to the superior craftsmanship expertise. Embellishment and luxurious detailing is de rigueur as the new eyewear introduces jeweled ornamentation, exotic leather inlays and bands of glitter that harmonize with the brands accessories collections especially the Jimmy Choo's collection. 

Polaroid colourful eyewear S/S 2016 collection is cool and wonderful too, just never thought that I would be destined to own the same Orange Sunglass I chose to model at the event that morning. Haha...If it's mine, it's mine, no need to force an event to happen in my life. That's life, if it's meant to be, what will be will be!

The color palette blends sophisticated shades, nude acetate with grey shaded lenses and rose gold embellishment, opal grey acetate with brown shaded lenses and gold embellishment, black acetate with dark grey shaded lenses and gold embellishment. This is one of my favourite as I always love shining, shimmering, splendid design like this to feature much of my JC's fashion style and personality.

Demo by SAFILO

And especially it was crafted from glittering Swarovski crystals, the new eyewear ornamentation clips effortlessly onto round acetate frames. With detachable jeweled corsage, these cat-eye sunglasses transform instantaneously from subtle day-time chic to high octane red-carpet-ready glamour. So loving it, I know it's retailed at RM2000+ and it's totally worth it! 

Beisdes the Dior exquisite and elegant designs, the FENDI collection of sunglasses is my ulitmate favourite brand of it al. Its optical frames is produced and distributed by Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor whose heritage in eyewear product creation and manufacturing dates back to 1878: a story of innovation and cutting-edge capabilities, effort, skill, and dedication.

No wonder why all this years I have fallen in love with FENDI super duper trooper sophisticated style, design and colour combinations of their unique sunglasses and distinctive design. FENDI really did emphasizing the highest quest for innovation and experimentation. The one I'm wearing above is the DIORSPLIT Sunglass of SUMMER 2016, offering a graphic Classic design, so cool.

GIVENCHY introduces the new Spring/Summer 2016 eyewear collection, produced and distributed by Safilo Group. Embodying an expression of the Maison’s aesthetics, the new sunglasses and optical frames reflect the brand’s codes and explore audacious architectural designs.

The Givenchy S/S 2016 eyewear collection includes four stylistic group of Rave for the young, edgy, urban styles with bright colors and an audacious material mix, Style for avant-garde pieces with architectural and strong shapes, Icons of refined frames combining Givenchy DNA and current trends and Star of timeless shapes featuring the iconic 'star' detail.

Skillful manufacturing techniques enhance the new glasses’ premium quality materials, celebrating the Maison’s savoirfaire. The color palette comprises classic shades and edgy color contrasts, from black to nude, red, white, or sophisticated mirror effects, paired with shaded or flash lenses, for a bold style statement.

All the cool, trendy and stylish new collection will be available at  boutiques, high-end opticians and quality department stores starting now in 2016, go grab your favourite. The kids and children eyewear collection is cute, cool and colourful too. For more information, check out

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