Monday, January 21, 2013

Schwarzkopf Unveils Its 10 New Ambassadors

Ten lucky participants of the Schwarzkopf Ambassador Search 2012 were selected as Schwarzkopf Ambassadors for the entire year of 2013. Out of the promising 243 young participants from the Schwarzkopf Ambassador Search road show conducted throughout selected major colleges and universities in the Klang Valley, the 10 winners had a total package of good styles, charismatic personalities and creatively penned slogans that outshone the others.

The Schwarzkopf Ambassador Search 2012 ran for six weeks with engaging road shows featuring the brand’s retail hair care, hair colorant and styling products. To be eligible for the search, one simply had to purchase any Schwarzkopf retail product to qualify for a free makeover which includes hair styling, make up and a professional photo shoot. All hopefuls took home a free 4R print image of their newly improved self, complete with a specially designed Schwarzkopf photo frame. 

“We had a very encouraging response for this search. From all the participating photos of the contestants, I would say that our Malaysian youth are a bunch of beautiful young people with bright shining personalities, no shortage of talents here. However, our 10 new Schwarzkopf Ambassadors were handpicked for their cool confidence, charm and vibrant personalities, that we believe best personifies Schwarzkopf as a brand. We trust that they would be able to carry the brand well.” said Mr Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore, at the Schwarzkopf Ambassador Search 2012 award ceremony.

The search was brought to a close on January 15, 2013 at an award ceremony at Aeon BIG, Mid Valley Megamall, where the 10 Schwarzkopf Ambassadors were revealed and feted upon. For the entire year of 2013, Ooi Joshua, Loo Lyn Shia, Toh Han Ying, Leong Hung Jeng, Tan Xue Fen, Yap Foo Khiew, Shailini Nair, Tan Jia Tong, Nik Azrul Aimanshah b. Ibrahim and Lee Sing Yee, will be lavished with a year’s supply of Schwarzkopf retail hair care and styling products and be invited to grace various corporate publicity events and activities as well as formal events. 

Schwarzkopf retail products, which includes hair care products under the Extra Care series, hair colouration products under the Freshlight and Palette brands and styling products under the Got2b series, have been available at selected pharmacies, hypermarkets and supermarkets nationwide since June last year. Schwarzkopf retail products are available at all 26 former Carrefour outlets which have been rebranded as Aeon BIG after the recent acquisition of Carrefour by Aeon Co (M) Bhd.

Schwarzkopf retail products now provide the mass market with a chance to enjoy professional quality hair care and styling products at affordable prices. To find out more about the Schwarzkopf brand in Malaysia, its products and also the progress and activities of the 10 new ambassadors, tune in to the Schwarzkopf Malaysia Facebook page at

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 15.6 billion euros and adjusted operating profit of 2.03 billion euros in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX. 

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