Sunday, March 9, 2014

BRAND’S® Gets Malaysians To Take Charge

“BRAND’S ‘Take Charge’ campaign is to inspire everyone to achieve greatness by taking charge of their lives and focusing on a positive outlook which are visible in one’s boundless energy and self confidence,” said Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.

“We should not sit around and wait for something to happen if we want to succeed. Taking charge and doing it smartly with confidence, energy and focus requires determination and that is what we want to instill in Malaysians,” says Mr. Koh Joo Siang.

The 'BRAND’S® Gets Malaysians To Take Charge' event kick start at the Coffee Bean and Tea Leaf, Lot 10 Shopping Centre Kuala Lumpur on Saturday 8th March 2014 at 11am by Jeremy Teo. BRAND’S® is asking Malaysians to seize the day and take charge of their own lives in its latest consumer engagement initiative.  

If you’ve ever got up one morning feeling invincible and ready to take on the day, and in fact did have a great day, you have experienced the power of positive thinking. That’s because we are responsible for what we are and have the power to make ourselves into whatever we wish to be.

Leading health supplement BRAND’S® Essence of Chicken is the only chicken essence backed science and clinical studies, which has proven that regular consumption improves mental performance even as it nourishes the body for overall good health.

The media launch of the new 2014 campaign which will see the enduring BRAND’S® reinventing itself and how it has successfully stayed relevant for almost 180 years, while meeting the needs of today’s discerning consumers with its trusted quality products.

BRAND’S® is asking Malaysians to seize the day and take charge of their own lives in its latest consumer engagement initiative. To encourage Malaysians to seize the day and live life to their fullest potential, BRAND’S® is inviting everyone to embrace positivism every day by taking charge.

“Studies have shown that positive thinking can help with stress management and better health. Having those positive traits allow you to overcome any challenges to achieve your goals and dreams. Now BRAND’S® is making it easier to get that daily physical and mental boost as it helps the brain stay focussed and alert which gives you the added advantage to be smarter in whatever you do,” added Mr. Koh. 

With the purchase of every ‘Take Charge’ 6 bottles and 14+1 bottles promotional pack and submission of the entry form, consumers will win Rakuten online shopping vouchers worth RM10 and RM20, which runs from now until July 2014.

What more, each submission will entitle consumers to be in the running for great weekly prizes where with 32 units of Samsung Galaxy Note 3 and 400 Rakuten e-vouchers worth RM100 are up for grabs. The BRAND’S® ‘Take Charge’ edition packs are available at leading pharmacies, hypermarket and supermarkets nationwide.

BRAND’S® Essence of Chicken 70g retails at RM39.90 while the value for money 70g 14+1 bottle pack is priced at RM77.90. Consumers can visit or BRAND’S® Smart Living on Facebook for full range of products, or call BRAND’S® Customer Care Line at 1-300-228-300.                        

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