With the world’s biggest football tournament
just a few months away, the rhythm of Brazil is beating louder and three
Malaysian artists have been called up to represent Malaysia. Award winning singer Ajai, former Miss
Malaysia-turned-singer Soo Wincci and the chart topping Mista G will join
X-Factor finalist David Correy for the Malaysian version of “The World Is Ours”,
the Coca-Cola
global anthem for its 2014 World’s Cup campaign.
“The World is Ours” – which fuses Correy’s soaring
pop vocals with samba, baile funk and technobraga rhythms – will expose
football and music fans around the world to the signature sounds of
the host nation, Brazil. “Most
people outside Brazil, especially young people, haven’t really experienced
Brazilian music before because it hasn’t been mainstream in decades and with
the infusion of Malaysian vocals, it will become a really multicultural musical
message for the World’s
Cup,” said Yvette Lim, Group Manager for Regional Integrated
Marketing Communications and Activations for Coca-Cola Malaysia, Singapore, Brunei.
“Now The World Is
Ours will be infused with the Malaysian football spirit which is famously
summed up as to Eat Football, Sleep Football and drink Coca-Cola,” added Lim. “The World is Ours” features a unique take on samba
with a touch of Brazilian funk and hip-hop and the vocals of Correy, an
emerging talent with Brazilian roots and an inspiring life story that
began in the poverty stricken favelas of Brazil that took on an inspiring twist
when he persevered and was selected as the voice for World’s Cup campaign by
Coca-Cola.
In 2012 he became a finalist on the US version of
the X-Factor reality show, winning the hearts of judges and viewers alike
with his vocals, inspiring story and optimism. During his televised audition, he explained that he
hoped to reunite with his birth mother and that eventually led to his reunification
with her with the help of a Brazilian newspaper that managed to locate her. “It’s an amazing honour to work with Coca-Cola and
I feel completely connected to what it stands for. I’ve achieved two dreams in
my life so far; reuniting with my mother, and getting a record deal with
Coca-Cola,” says Correy.
When he first heard the “The World Is Ours” Correy
says he couldn’t stop smiling. “The first two lines – ‘Run like you’re born to
fly/Live like you’ll never die’ – speak 100 percent to who I am and all the
things I’ve overcome. All of my struggles pour out of me when I sing this
song. And I feel like everyone will feel what I’ve been through, the pain and
also the joy of being and loving who you are.”
“My upbringing has brought me so much diversity and
I feel like this song embodies that because it speaks to so many cultures,”
adds the 27-year-old singer. “Getting the chance to intertwine other fans’
and artistes’ influences with what I’m doing is really what this is all
about.” Lim said, “The music that we bring into our sports
properties like FIFA and the Olympics feature genuinely talented artistes like
David who embody the optimism and positivity of Coke. We know that David’s
story will resonate with many Malaysians and youth around the world who have
their own dreams and aspirations.”
Complementing Correy to add some Malaysian flavour
to “The World Is Ours” are three of Malaysia’s top
artistes:
Ajai
He recently produced AIM 2013’s
Best Album for Hafiz and collaborated with Indonesian singer Kris Dayanti for
song ‘Hati Ini Telah di Lukai’ while his latest single
‘Aduh’ has reached more than a million views on Youtube. He has also made
his silver screen debut in the movie ‘Tokan’ and as a TV host on ‘Jemput Masuk Cef’.
Soo Wincci
The singer, chef, model, TV host, radio DJ,
ambassador and former Miss Malaysia’s Chinese album ‘Happiness’ received a
very good response in Taiwan while the single ‘I’ll Be Alright’ also
received very good response in Taiwan and Malaysia. In 2012 she released her
Malay debut album and collaborated with Joe Flizzow in
‘Terus Teranglah’.
Mista
G
Singer and
songwriter, Kunalan Gunaseelan, better known as Mista G, is definitely an
artiste to look out for both in the local as well as international Tamil music
arena. He gained prominence in 2004 with
the chart topper ‘Madal Thiranthu’, which made him a household name amongst the
international Tamil community. His recent album, ‘Arpanam – The Final Cut’ sold
more than 20,000 copies nationwide. This album saw Mista G team up with veteran
singer Dato David Arumugam of Alley Cats fame in the single “Kathaley” as well
as with rapper Rabbit Mac for the single “Symphony Nilave”. His accomplishments have led to several
nominations in the recent AIM-Malaysian Indian 2013 Awards.
Malaysians
already got an early taste of the FIFA World Cup™ fever earlier in January
during the “FIFA World Cup™ Trophy Tour by Coca-Cola” when over 10,000 people
got to see the most iconic symbol of football, the actual FIFA World Cup™ but
the opportunity to eat football, sleep football and drink Coca-Cola will
continue as more great promotions for fans to get football related merchandise
will be appearing soon.
“Coca-Cola has
always shared the passion that fans have for football around the world and through
our partnership with FIFA we champion the power of the beautiful game to bring
people together as well as encourage them to get active. As we invite fans to
celebrate the “The World’s Cup”, we also hope that they will be inspired
to excel in whatever they do as well as encourage them to adopt a an active,
healthy lifestyle,” added Lim.
“Football
is a sport for everyone and Coca-Cola wants to fuel the passion further because
one of our goals is to help raise the standards for physical activity around the
world by getting people to maintain their energy balance, or the balance
between "calories in" and "calories out", for overall
fitness and health. In Malaysia, that includes
encouraging university students to cycle and working with the Olympic Council
of Malaysia to get Malaysians moving.”
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