Monday, March 17, 2014

INNERSHINE® and TV3 Pair Up To Appreciate Women In Our Lives

Leading beauty drink InnerShine® is collaborating with TV3 to bring an 8-episode, 30-minute programme - “Terima Kasih, Sayang” to remind us to cherish and appreciate the special women in our lives. Women, be they wives, mothers, sisters or girlfriends, have always been the provider of emotional support at every point of our lives, through our ups and downs, and from the most mundane daily routines to the important milestones that make us who we are.

Presented in a reality show format, each episode of “Terima Kasih, Sayang” presents a different situation of real people and how that special woman in their life is making an impact and influencing them. For an added twist, each person featured will step into the shoes of the woman who matters most to them, be it wife, mother or sister and assume their role for a day.

For added star quality, three episodes will delve into the relationships between celebrity sisters, Sharifah Aleya and Sharifah Amani; actor Hisyam Hamid and his wife who’s a fulltime homemaker and mother of two, and Fizo Omar and his dynamic entrepreneur wife.

“Terima Kasih, Sayang” airs every Friday at 6.00 pm on TV3 beginning March 28, 2014. The “Terima Kasih, Sayang” programme collaboration with TV3 celebrates women for their inner strength and outer beauty, which is summed up by the brand’s new tagline “Anda yang teristimewa”

“InnerShine is celebrating how the presence of women has influenced and enriched society through their care and dedication to their husbands, families and career. Sometimes, they are taken for granted and that is why InnerShine has teamed up with TV3 to feature celebrities and real couples alike to give women their due recognition and appreciate the women in our lives,” said Carmen Liew, Marketing Manager at the launch of the programme. “This programme is also a special reminder to men out there to appreciate and recognise their wives’ support, as the saying goes behind every great man there is a great woman,” added Liew.

To encourage more people to show their appreciation to their loved ones,viewers nationwide can participatein the programme’s contest by sharing their personal “Terima Kasih, Sayang” stories. They can submit their stories with the 8 weekly questions, which will be aired during the show. Get all 8 answers and submit the entry form together with your special story to stand a chance to win a limited edition designer bracelet and InnerShine® product hamper. 
The launch was held in conjunction with the celebration of International Women’s Day, and was officiated by Mr. Koh Joo Siang, Vice President & General Manager of Cerebos (M) Sdn. Bhd. and Puan Fatima Mustafa, General Manager, Client Servicing Group, TV3.  
For more information of the contest, purchase the InnerShine® “Terima Kasih Sayang” packs which retails at RM30.50 for the 42ml x 6-bottle pack and RM57.90 for the 42ml x 12-bottle pack. For an even bigger treat, opt for the 2 x 12-bottle pack for only at RM85.00. For more information, call BRAND’S Customer Care Line at 1-300-228-300, visit or InnerShine Club on Facebook.  

About InnerShine®
InnerShine® Prune Essence plus Camu Camu is formulated to nourish the body and skin with powerful anti-oxidants crucial for protecting skin while improving digestion and detoxification for that vital, radiant glow. Extremely rich in dietary fibre, InnerShine’s signature prune essence is further improved with Camu Camu, nature’s most potent botanical source of Vitamin C and Resistance Maltodextrin, an additional soluble dietary fibre to further promote a healthy digestive system and help the body detoxify impurities. 

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