Wednesday, March 19, 2014

SWISS LINE Celebrates 25th Anniversary Reversing Time Since 1989

25 years ago an innovative, prestige skincare brand was born in Zurich, Switzerland.  A leader in cellular therapy, a pioneer in the replacement of animal derivatives, an advocate for Switzerland`s natural resources but more important than any of that a lifeline for women trying to fight the signs of aging skin! Over the years it has evolved into a global brand distributed in 25 markets in luxury department stores and spas, as well as mono-brand stores and perfumeries.

1989, It was the year the Berlin wall collapsed, big hair was fashionable and acid wash jeans were the rage. But, it was also notable for yet another reason Prince Michael Massalsky, a cosmetics industry veteran, founded Swiss line by Dermalab, a revolutionary, cellular anti-aging skincare brand.

Although Swiss line was born in the `80s, it can trace its remarkable cellular therapy heritageback to 1952 when Dr. Alfred Pfister, who worked for several years with Professor Paul Niehans, the founder of cellular therapy, discovered Cellvital therapy, a technique developed to store fresh cellular extracts while keeping the cells alive. 

Up until 1995, Cellvital therapy was only available via injection to patients at Clinique Lemana, a cell revitalization clinic founded by Dr. Pfister, but that changed when Dermalab S.A. acquired the exclusive rights to market a selection of topical paramedical products containing the patented Cellvital therapy. The new products formed Swiss line`s renowned Cell Shock collection.

The original Cell Shock formula first introduced in 1995 was created by blending Clinique Lemana`sCellvital active, stabilized cellular animal extracts (renamed Cellactel for Swiss line) with Pentacare-Na, a plant-based complex consisting of active ingredients that rapidly and perceptibly tighten the skin and smooth fine wrinkles.

In 2002, Swiss line scientists discovered ground breaking biotechnology that enabled them to replace the animal extracts in the original Cellactel formula with Phylderm Vegetal, soy bean extracts, containing similar polysaccharides and hydrolyzed proteins present in the animal extracts. 

Together with Pentacare-Na, the new formula provided a more significant lift to the skin than the previous formula, while still boosting cellular metabolism, increasing oxygen consumption by the cells and providing crucial amino acids, peptides and mineral salts essential for skin renewal. The introduction of the new formula, Cellactel 2 Complex, marked the end of Dermalab S.A`s relationship with Clinique Lemana.

In addition to Cell Shock, Swiss line also produces 5 other results-oriented, anti-aging consumer collections of Cell Shock White, Force Vitale, Water Shock, Ageless Purity and Anti-Redness, as well as a professional range. All of the collections are developed and manufactured in Switzerland in accordance with the highest quality standards, and all of the products contain the same concentration of ingredients used in the clinical tests, so when used according to the recommendations, customers can expect the same age-defying results. 

Swiss line has been “reversing time since 1989” with some of the best anti-aging products on the market and the most innovative ingredients. Now, Swiss line is able to reverse time in a new way, by rewinding the vicious cycle of cellular toxicity, a major factor in aging skin. This feat is possible due to the new development of botanical biotech ingredients.

On a day-to-day basis, the skin is exposed to a barrage of toxins in our food, water, and the air. These toxins are absorbed into our bodies and accumulate rapidly in the organs and build up in the blood. The toxins in our bodies react in a vicious cycle where our body’s healthy cells fight to get rid of these toxins, and in doing so, produce further toxins - a lethal residue of metal components that our bodies absorb and cannot eliminate. Over time, more and more cells produce harmful chemicals, and more and more and more cells are damaged, resulting in aging, and ultimately, death.

Swiss line’s two newest products, the Cell Shock 360° Synchronized Time Reversal Program and 360º Anti-Wrinkle Eye-Zone Serum Triple-Collagen Infusion combat cellular toxicity via an innovative new botanical skincare ingredient: phytochelatins, to chelate the toxins, ingeniously paired with proven anti-aging technologies, including peptides, growth-factors, skin-like substances like collagen, hyaluronic acid and GAGs. Are you ready to reverse time?

Swiss line, a revolutionary, anti-aging Swiss skincare brand with both a consumer and professional range, combines a proud heritage in the field of cellular therapy, a paramedical approach to beauty and a penchant for innovation. 360° Synchronized Time Reversal Program and 360° Anti-Wrinkle Eye-Zone Serum Triple-Collagen Infusion are the newest products to join the Cell Shock collection, a results-oriented, cellular skincare collection launched in 1995 to combat the visible signs of aging.

Swiss line products are available at over 50 Cheerful Beautique member beauty salons nationwide in Malaysia, including Energy Day Spa at Great Eastern Mall (Ampang) and Damai Sari (Mont’Kiara). For the full list of Beautique member locations, log on to The Swiss line Cell Shock 360° Synchronized Time Reversal Program and the 360° Anti-Wrinkle Eye-Zone Serum Triple-Collagen Infusion are retailed separately at RM1,088 and RM498 respectively. The entire set comprising of both products can be purchased at RM1,586. Stay tuned for the product review real soon!

About Cheerful Beauteepro
Cheerful Beauteepro was established in 1983 as the marketing division for the Cheerful Group trading company supplying cosmetic products and beauty equipment. Operations in Malaysia first started in Kuala Lumpur in 1988. Within a year, business flourished and another branch in Singapore was established. Today, Cheerful Beauteepro has a partnership of more than 100 Beautique Members (Beauty Centres) nationwide with expansion plans in the future. Cheerful Beauteepro is the sole distributor of Swiss line products in Malaysia. The company has also established a successful marketing and distribution line for Carole Franck, Dr. Rimpler and Isabelle Lancray beauty products.

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