Sunday, June 21, 2015

MURAD® Launches Invisiblur Perfecting Shield Broad Spectrum SPF 30 PA+++, The 1st Multi-Benefit Treatment With Invisible SPF Technology

Murad Inc., the skincare brand synonymous with high-performance, science-based products, announced today the launch of Invisiblur Perfecting Shield Broad Spectrum SPF 30 PA+++, a multi-tasking formula that immediately treats the visible signs of aging, blurs imperfections, and protects against UV damage. 

Representing the next generation of Murad’s scientific developments, Invisiblur Perfecting Shield Broad Spectrum SPF 30 PA+++ is the first 3-in-1 translucent skincare product to feature invisible sunscreen. Formulated with specialized ingredients that are designed to promote total skin perfection, this formula delivers a powerful anti-aging treatment with priming benefits, a moisturizer and  sunscreen in just one step.

Ideal for the on-the-go customer looking for a time-saving, one-step solution, this non-comedogenic formula contains a blend of powerful youth-enhancing ingredients like Shitake Mushroom Peptides, Black Currant, Rosemary and Goldenrod Extracts.

The combination of these ingredients helps reduce the appearance of fine lines and wrinkles by improving skin resilience and texture to reveal a more youthful look and feel. In a Murad sponsored study, 94% of users saw improved smoothness and texture* and 71% of users saw fewer lines and wrinkles*.

“Living a hectic lifestyle can often leave you without enough time to take the necessary steps required for proper skin care,” said Howard Murad, M.D, FAAD, founder of Murad, Inc. and the Inclusive Health® movement. “It’s important to have a daily routine that consists of treating, moisturizing and protecting with SPF. 

That said, we know that it’s not always possible to dedicate the amount of time needed; we live in a stressful society and our time is valuable. We developed Invisiblur to save time for the busy woman and give her multiple benefits in one step.” 

Simultaneously operating as a skin blurring solution, this instant skin perfectoruses Soft Focus Complex that works to leave skin soft, hydrated and free of visible imperfections, creating a fresh face look or an ideal primer for makeup application and long-lasting wear. 

Invisiblur Perfecting Shield SPF 30 utilizes skin protecting ingredients such as Barley, Sunflower and Cucumber Extracts, to enhance the skin’s ability to retain and attract moisture and shield skin from environmental aggressors. Finally, this multi-functional, do-it-all solution provides powerful broad spectrum SPFprotection featuring a unique invisible sunscreen technology making it good for all skin tones.

“We know that consumers today want and expect more from their skincare. While they know that it can take time to treat visible skin concerns, they are seeking instant total skin perfection,” said Jeff Murad, Vice President of New Product Development at Murad. “Not only are we meeting the expectations of a do-it-all product, we are providing the powerful SPF protection our customers desire by using a breakthrough technology to create invisible sunscreen that won’t leave visible chalkiness on the skin.”

Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ is priced tentatively at RM320 for 30ml, and it's available at Murad Malaysia this May 2015. For more information about Invisiblur Perfecting Shield Broad Spectrum SPF 30 | PA+++ or any other products, you can visit

You can actually get FREE skin health analysis plus deluxe samples at any Murad Space, namely 1Utama, Empire Shopping Gallery, Damansara Utama, Isetan KLCC and Isetan Lot 10.  Let them hear you, no matter what skin concern you have.

Invisiblur™ Perfecting Shield Broad Spectrum SPF 30 | PA+++Immediately Treats, Blurs and Protects my skin in the simplest form of skincare regime for me as I can achieve flawless, smooth-looking skin with soft velvety touch of my skin. Like I have just shared with Amane when we met again for a beauty event, I'm a lazy and busy lady who only opt for the best skincare regime now and such a coincidence this latest Invisiblur 3-in-1 translucent sunscreen just came right on time to deliver such great result of a dot on the spot for me with only 5 minutes skin pampering. 

After using the toner and daily serum on my clear, clean skin, I complete my skincare regime by applying a pump of this magnificent sunscreen to seal in deep moisture for my aging skin. I really like the finishing touch of it as my skin didn't feel dry during the hot humid day and the wrinkles on my forehead looked invisible as well. Haha...that's what really matters to me, to get the stubborn wrinkles hidden away, far far away from me!

I shared with Amane and my other girlfriends this whole week about this new Invisiblur™ Perfecting Shield Broad Spectrum SPF 30 PA+++ actually formulated with specialized ingredients that are designed to promote total skin perfection, delivers a powerful anti-aging treatment with priming benefits, a moisturizer, and a sunscreen in just one step. You can actually mixed it up with BB, CC cream or liquid foundation together if you wanted a thicker or a perfect coverage to cover your blemishes, wrinkles or pigmentation. 

For my normal skin condition, I prefer to apply it directly into my skin to treat the fine lines and wrinkle that tend to form around my skin naturally, and I perfected it with a single coat brush of powder foundation as the finale of my daily skincare+makeup. It's lighter and smoother touch for me without feeling cakey or heavy for my delicate skin. And I prefer to look au natural all the time by giving the skin on my face to breathe more easily and openly. It's a one step to perfection beauty skincare for me now and I'm so in love to use it everyday before I step out from my house. Try it to believe it, you may like it as well.  

Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in more than 40 countries. For more updates, you can log on to or
*In a Murad sponsored study. Individual results will vary.