Tuesday, June 9, 2015

Naelofar For ZALORA Collection Releases Majestic Love Line

ZALORA Asia’s Online Fashion Destination in collaboration with Naelofar Hijab, recently unveiled joint hijab collection, Naelofar for ZALORA. The line’s launch also held in collaboration with Lifebuoy, featured a hijab tutorial and fashion showcase which was held at Hilton Kuala Lumpur Hotel that Monday. 

Exclusive  for  Raya  2015,  the  inaugural  collection  is  called  ‘Majestic  Love’ where it features an impressive selection of embellished shawls that celebrate the wonderful blend of love and regal beauty. I was glad I came that afternoon because I enjoyed Naelofar's fashion show and fortunate to be delish with delightful Raya Buffet by the Hilton KL. 

The hijabs are made of soft and hard elements and features instant shawls adorned with leather floral flourishes and Swarovski crystals. There are 24 colours available, ranging from pastel hues to darker and bolder shades.

reputable frontrunner  in  Malaysian  hijab  fashion, Naelofar  Hijab has grown tremendously  under the creative directorship of its founder, actress and host Noor Neelofa. This collaboration with ZALORA will allow the brand to have a stronger online presence and the potential to be exposed to a wider clientele.

“We wanted to expand our customer base  and  due  to  ZALORA’s accessibility and stellar reputation as the go to fashion destination for the style conscious, we felt that they would be the perfect partners for this venture,” says Neelofa. 

“The Majestic Love Collection is all about grandeur and elegance. We wanted it to be chic and classy, so we’ve kept the embellishments simple. But of course, we still wanted to give it a  slight  edge  by  using  leather for  the flowers  instead  of the  usual soft fabrics,” explains Neelofa.  

ZALORA always  strives  to  put  in  the outmost  effort  in  bringing the latest styles in Muslimah fashion to Malaysian  women  and Naelofar’s ‘Majestic Love’ collection is  sure  to please any hijabista out there,” says Managing Director of ZALORA Malaysia, Giulio Xiloyannis, and adding “ now everyone can have access to Naelofar’s boutique, they just need to reach into their pockets and access the ZALORA App through their smartphones”.

The collection comes in lieu of ZALORA’s initiative  to  bring  the  best  of  Muslimah fashion to
their valued customers. “We are delighted to launch the new Naelofar for ZALORA Collection.

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products and  promoting  healthy  hygiene  habits.  This  season, Lifebuoy celebrates a woman’s first hijawearing  moment,  whilst advocating the importance of hygiene while wearing a hijab.

"However,  swapping  my usual  outfit to a more modest style took a bit of adjusting. With the Malaysian weather and my busy schedule, I realized how important it is to maintain my personal comfort and hygiene."

“When I first started donning my hijab, it was a very special  moment  for  me. I felt more whole and completely comfortable in my own skin." Prompted  by  her  own personal transformation and her huge passion for fashion, she started Naelofar Hijab to offer practical yet fashionable solutions to the modern Muslim women.

Noor Neelofa founded Naelofar Hijab in September 2014. I like her Hijab collection, simply pretty with 24 colours to choose from, the colours are lovely too that comes with Swarovski cyrstal bling bling and floral flourishes.

The Naelofar for ZALORA Collection will  be  available  on ZALORA.com.my starting 11th June, offering hijabistas across Malaysia the chance to own a Naelofar hijab during this Raya season. In fact I love her sweet and humble demenour and character of hers, I believe she will succeed in every field that she ventured into. She looked pretty like her mom and honestly, I love her versatile collection I'm looking forward to get one of her collection for myself this Raya as to give my full support to her. Bravo to her and all the best in her future undertakings!

ZALORA,  Asia’s  online  fashion  destination,  was  founded  in  early  2012. With presence in Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Brunei, ZALORA’s localized sites offer an extensive collection of over 600 top international, local brands and over 30,000 products across apparel, shoes, accessories, and beauty categories for men and women. Offering a thirty-day free returns policy, speedy deliveries within 2-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities. For more information, you can visit www.zalora.com.my

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