Sunday, July 21, 2013

NIVEA Invisible Black and White Launch

The launch of NIVEA Invisible Black and White Pure, Beiersdorf Malaysia and Watsons. 

Beiersdorf Malaysia, in partnership with Watsons just launched NIVEAInvisible Black & White Pure, the latest in its Invisible Black & White anti-stains anti-perspirant line of products. This new addition is designed specifically for the active modern women and provides 2X longer protection for radiant and smooth underarms. Like all products in NIVEA’s Invisible Black& White line of products, NIVEAInvisible Black & White Pure prevents white stains on dark clothes and yellow stains on light coloured clothing. 

Ng Hock Guan, Country Manager of Beiersdorf Malaysia & Singapore has said, “Beauty is merging with health and well-being and becoming more holistic. Consumers are concerned not just about internal appearance but also physical appearance as well. Clothes stains are a serious problem for many consumers. Physical appearance is a major contributor to one’s self-esteem and the way you look, feel and smell has a direct impact on your confidence. We want to give Malaysian women the confidence they deserve and the assurance that they will receive 2X the protection for radiant and smooth underarms.”

The launch that takes place at Watsons Pavilion, KL.

NIVEA Invisible Black & White is targeted at modern women who live a hectic lifestyle but yet find the need to look their best at all times. The target consumers are also women who enjoy fashion and keep up with the latest trends and innovations. NIVEA Invisible Black and White gives these women the opportunity to maintain their current lifestyle and stay cool, comfortable and confident at the same time.

Caryn Loh, Watsons’ Merchandise and Space Planning Director said, “Watsons is also honoured to continue its partnership with Beiersdorf Malaysia and NIVEA in providing this innovative new product to the Malaysian public. Watsons remains committed to bringing consumers the latest and widest range of personal grooming and beauty products as the leading Health & Beauty store in Asia.”

The NIVEA products at the launch.

While most anti-perspirants in the market fulfil the basic expectations which are prevention of perspiration and long-lasting effect, there is no solution for clothes staining. Through extensive research, NIVEA isolated the common causes of clothes staining. While sweat and heat are the catalysts that promote staining, the application of deodorants which leave residue on the skin is the main cause of clothes staining.

The media goody bag.

NIVEA Invisible Black and White Pure is available in spray and roll-on format exclusively in all Watsons stores. NIVEA Invisible Black and White selling at RM 14.90(spray 150ml) and RM9.50(roll-on 50ml).

Check out NIVEA at Watsons Malaysia for more updates and promotions at and 

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