Chinese New Year is
usually greeted with happy expectations and wishes for a better year ahead
filled with abundant wealth, happiness and good health for family and loved
ones.
In anticipation of the
Year of the Green Wood Horse, BRAND’S® is getting ready to welcome
the auspicious year with its campaign tagline, “Where there is BRAND’S, there is prosperity!” which means BRAND’S®
and Fortune has arrived.
Each hamper and gift
pack is filled with BRAND’S® trusted quality food supplements, while
the hampers have an adorable addition of the 'Huan Huan Xi Xi' happiness
ambassador dolls dressed in a horse costume.
“The bright, vibrant
colours with auspicious symbols for our theme this year are chosen to usher in
positive energy and good fortunes for our consumers. The Chinese community has
many cultural believes and we have incorporated some of them into our seasonal
designs so that they make meaningful gifts in this celebration of sharing,” said
Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.
“BRAND’S hampers are
a gift of joy and good health for loved ones as recipients can look forward to
a year of abundant good health, beauty and mental power. This is the concept
behind our campaign theme this year,” added Koh at the BRAND’S®
Chinese New Year campaign launch.
The BRAND’S® limited
edition Chinese New Year gift packs and hampers have become an annual affair
and have become firmly entrenched as part of the festivities for gifting as
well as for consumption.
The seasonal product
range is supported by a strong advertising and marketing presence and the BRAND’S®
Chinese New Year campaign features a star-studded cast with its talented
ambassador, Michael Wong appearing with singers Danny One, Kah Jun, Orange Tan
and popular 988 radio presenter, Chan Fung.
Remembering those
less fortunate during this season of sharing, a portion of the proceeds from
the sale of the gift packs and hampers will go towards the BRAND’S® “Gift
of Love” program, which provides financial aid to selected NGOs throughout the
year.
The limited edition
BRAND’S® Chinese New Year range is available nationwide in
supermarkets, hypermarkets and traditional Chinese medical halls and selected
pharmacies. For more information on the list of retailers, visit BRAND’S®
Smart Living on Facebook or call BRAND’S® Customer Care Line at
1-300-228-300.
BRAND’S® Chinese New Year Gift Packs and Hampers
There are 9 options
for consumers to choose from, with a choice of popular BRAND’S® products,
ranging from RM72.90 to RM268.00
Good fortune and
health comes in the form of BRAND’S® colorful gift packs. Choose the
Auspicious Fortune Gift Pack which
contains 6 x 70g BRAND’S® Essence of Chicken and 6 x 70g BRAND’S®
Essence of Chicken with Cordyceps (RM72.90) or impress them with the
magnificent Premium Octagon gift box
that contains 18 bottles of pure BRAND’S® Essence of Chicken
goodness (RM93.80).
Show your loved ones
how much they mean to you with the Preciously
Love hamper which is filled with BRAND’S® Essence of Chicken 12 x
70g and BRAND’S® Bird’s Nest with Rock Sugar 8 x 70g (RM238.00).
Health is wealth, so blow
the winds of fortune their way with Heavenly Harvest hamper which contains
21 x 70g BRAND’S® Essence of Chicken, or Auspicious Fortune hamper which offers a nutritious combination of
10 x 70g BRAND’S® Essence of Chicken and 9 x 70g BRAND’S® Essence
of Chicken with Cordyceps. Both hampers are priced at RM138.00.
Or to usher in a year
of grace and beauty, opt for the Graceful
Living hamper which contains 10 x 70g BRAND’S® Essence of
Chicken and 11 x 42ml InnerShine Berry Essence at RM128.00.
For an indulgent
treat, the goodness of pure bird’s nest comes with the BRAND’S® Bird’s Nest 6 x 70g gift packs priced at RM108.00
each, which comes with an option of Rock Sugar or Sugar Free.
For the ultimate royal
treat, give them the premium BRAND’S®
Royal Superior Bird’s Nest hamper 10 x 70g which retails at RM268.00.
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