Thursday, December 5, 2013

BRAND’S® Gallops In With Good Fortune For Year of The Horse

Chinese New Year is usually greeted with happy expectations and wishes for a better year ahead filled with abundant wealth, happiness and good health for family and loved ones. 

In anticipation of the Year of the Green Wood Horse, BRAND’S® is getting ready to welcome the auspicious year with its campaign tagline, Where there is BRAND’S, there is prosperity!” which means BRAND’S® and Fortune has arrived.

Each hamper and gift pack is filled with BRAND’S® trusted quality food supplements, while the hampers have an adorable addition of the 'Huan Huan Xi Xi' happiness ambassador dolls dressed in a horse costume.

“The bright, vibrant colours with auspicious symbols for our theme this year are chosen to usher in positive energy and good fortunes for our consumers. The Chinese community has many cultural believes and we have incorporated some of them into our seasonal designs so that they make meaningful gifts in this celebration of sharing,” said Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.

“BRAND’S hampers are a gift of joy and good health for loved ones as recipients can look forward to a year of abundant good health, beauty and mental power. This is the concept behind our campaign theme this year,” added Koh at the BRAND’S® Chinese New Year campaign launch.

The BRAND’S® limited edition Chinese New Year gift packs and hampers have become an annual affair and have become firmly entrenched as part of the festivities for gifting as well as for consumption.

The seasonal product range is supported by a strong advertising and marketing presence and the BRAND’S® Chinese New Year campaign features a star-studded cast with its talented ambassador, Michael Wong appearing with singers Danny One, Kah Jun, Orange Tan and popular 988 radio presenter, Chan Fung.

Remembering those less fortunate during this season of sharing, a portion of the proceeds from the sale of the gift packs and hampers will go towards the BRAND’S® “Gift of Love” program, which provides financial aid to selected NGOs throughout the year.

The limited edition BRAND’S® Chinese New Year range is available nationwide in supermarkets, hypermarkets and traditional Chinese medical halls and selected pharmacies. For more information on the list of retailers, visit BRAND’S® Smart Living on Facebook or call BRAND’S® Customer Care Line at 1-300-228-300. 

BRAND’S® Chinese New Year Gift Packs and Hampers
There are 9 options for consumers to choose from, with a choice of popular BRAND’S® products, ranging from RM72.90 to RM268.00

Good fortune and health comes in the form of BRAND’S® colorful gift packs. Choose the Auspicious Fortune Gift Pack which contains 6 x 70g BRAND’S® Essence of Chicken and 6 x 70g BRAND’S® Essence of Chicken with Cordyceps (RM72.90) or impress them with the magnificent Premium Octagon gift box that contains 18 bottles of pure BRAND’S® Essence of Chicken goodness (RM93.80).

Show your loved ones how much they mean to you with the Preciously Love hamper which is filled with BRAND’S® Essence of Chicken 12 x 70g and BRAND’S® Bird’s Nest with Rock Sugar 8 x 70g (RM238.00).

Health is wealth, so blow the winds of fortune their way with Heavenly Harvest hamper which contains 21 x 70g BRAND’S® Essence of Chicken, or Auspicious Fortune hamper which offers a nutritious combination of 10 x 70g BRAND’S® Essence of Chicken and 9 x 70g BRAND’S® Essence of Chicken with Cordyceps. Both hampers are priced at RM138.00.

Or to usher in a year of grace and beauty, opt for the Graceful Living hamper which contains 10 x 70g BRAND’S® Essence of Chicken and 11 x 42ml InnerShine Berry Essence at RM128.00.

For an indulgent treat, the goodness of pure bird’s nest comes with the BRAND’S® Bird’s Nest 6 x 70g gift packs priced at RM108.00 each, which comes with an option of Rock Sugar or Sugar Free.

For the ultimate royal treat, give them the premium BRAND’S® Royal Superior Bird’s Nest hamper 10 x 70g which retails at RM268.00. 

No comments:

Post a Comment