Wednesday, December 25, 2013

XES Bloggers Christmas Party 2013

"XES is going to celebrate 11th Anniversary this year", Vincent the Assistant Director told me during our conversation on XES history story. We talked about the fashion industry in Malaysia market, the export and import business that involves China, last but not least the demanding market of Japanese Quality Control in international retail products that's happening in today's business world.

XES believes in offering good customer service through a systematic set of working performance structure while providing a huge repertoire of quality footwear for consumers’ selection and ease of access. Delifrance boulangerie spread of pastries and mini fruit cakes, all at once lighten up my appetite instantly.

Then I finished up my afternoon tea with a cup of hot coffee to keep me staying awake till the end of the event. XES employees embrace the mission statement of “do what the customer wants, not what we want for them, through good business practices” to build productivity and better service performance.

Through this value, XES aspires to become the household name in trendy family shoes store and to be marketed as the top specialty shoe retail brand that develops more comfortable shoes for all walks of life. Check out XES at

Successfully reaching all corners within the peninsular Malaysia from south Johor to north penang, XES has more than 90 outlets branched out across shopping and retail complexes at Jusco, Giant, Tesco and various celebrated malls including KL Festival Mall. 

XES has been the shoe retailer that meets the needs of the whole household, from kids shoes to women's love to handbags. When Vincent told me that they managed to invite Sabrina to help create the branding and marketing image for XES, I assured him it's a great decision made by them. 

Sabrina, not only she speaks good English but she also gave an enthusiastic speech to excite us, welcoming all of us with two Christmas presents to choose from XES brand. I'm so glad I made it that Monday afternoon as I enjoyed every moments spending my Christmas spirit with Sabrina, friends and getting up close with XES group of staffs as well. We got so excited on the Christmas surprise, we started enjoying our shopping for bags and shoes with much joys and cheers. 

The XES brand prides itself for developing perfect and affordable footwear for family everyday use. It continues to generate collections after collections of ladies’, men’s and children’s shoes that widely appeals to the masses for its style, comfort and value for money factor. 

Founded a decade ago under Shellys Marketing Sdn.Bhd in 23rd March 2002, XES is headquartered at the Hicom-Glenmarie Industrial Estate in Shah Alam flanked by the warehouse located adjacent to the offices. 

There are 2 different shoe concepts developed by XES. XES Studio caters to the lower-medium income group whereas XES Premium provides for the medium-high income demographic.

Different shoe concept caters to varying circumstances which include but not limited to casual, semi-casual, formal and sports under the house brands of XES. XES also carries selected distinguished shoe brands such as Scholl, Lee Cooper, Winnie The Pooh, Disney, Bum Equipment, Scorpion and Neckermann.

With the efforts and strength of a good team work, employees work together to place the XES brand in a competitive level within the shoe-manufacturing industry. This is the Christmas present I chose for myself on this joyful event, a pair of high heels in blue shimmer to pair with my blue dress. I fell in love with the Red ones, wore by the model but then I just bought a pair of Red Shoes recently so I finally chose the blue pair.

Its core business operations revolve around retail chain store management as well as local and export original equipment manufacturer (OEM) and are led by a seasoned top management, marketing, merchandising, accounts, logistics, operation, IT, HR and Research and Development department of more than 500 personnel in total.

If you like to shop at XES Shoes, you can check out and give them a 'Like' for a RM5 EVoucher to shop at XES. It's their shoes, especially the high heels that got me hooked with the XES brand now. I like the design and the stylish shoes actually enlighten my fashion spirit all over again after attending the endearing event that afternoon. All the best to XES brand, for many years to come!


  1. So many good stuff for the ladies! Merry Christmas and Happy New Year to u! :D

    1. Haha...not bad for you too, Sony Playstation. Merry X'mas and Happy New Year 2014 to you too! :D